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Key Takeaways:
- Blue Moon and eos launched a limited-edition Valencia Orange lip balm inspired by the beer’s signature citrus garnish.
- The balm is formulated with 100% natural ingredients like shea butter and coconut oil.
- It’s available online for $4.99 exclusively for fans starting June 11.
Because sometimes, you just want to taste your beer's garnish.
Blue Moon and eos have teamed up for a summer release that skips the drink but keeps the flavor.
Launched today, the two brands are releasing a limited-edition "Valencia Orange" lip balm.
It combines the beer’s signature garnish with eos’ recognizable balm sphere.
The result is a small, $4.99 citrus product designed for fans 21 and over.
“The Valencia orange is more than a garnish. It’s a core part of our identity,” said Courtney Benedict, VP of Marketing, Above Premium Beer at Molson Coors.
“Through this unexpected partnership with eos, we’re giving fans a whole new way to enjoy that iconic citrus taste — no Valencia orange required.
It’s a fun, fresh take on what it means to brighten your summer with Blue Moon.”
The idea, according to eos Chief Marketing & Innovation Officer Soyoung Kang, is about making “everyday rituals into something crave-worthy and sensorial.”
This continues a track record of out-of-the-box collaborations that are both innovative and have a surprise factor for its audience.
Flavor Beyond the Glass
The balm captures the sweet-tart flavor associated with Blue Moon’s signature orange slice and aims to bottle summer in a format you can throw in your bag.
It's made with sustainably sourced ingredients, including shea butter, beeswax, and coconut oil.
The balm is designed to be both functional and sensory, delivering moisture and citrus flavor in one swipe.
It comes housed in eos’ familiar round, ergonomic container, reimagined to resemble a mini Valencia orange.
The packaging uses bright orange tones and minimal co-branding, reflecting the summer vibes while staying visually consistent with both brands' identities.
The product launch will be supported through both brands’ digital platforms and online shops.
The lip balm will be exclusively available at both brand websites.
Our Take: Can Co-Branding Influence Product Design?
Absolutely.
This collab shows how two brands with distinct identities can come together around one sensory cue and build a product that feels natural for both.
What stands out is how the flavor informed not just the formula, but the shape, color, and even the product use case.
When branding starts with a strong, shared idea, product design becomes less about compromise and more about creativity.
Meanwhile, Johnnie Walker and Balmain Creative Director Olivier Rousteing recently teamed up to launch a limited-edition whisky bottle inspired by couture.
See how top teams turn ideas into products. Check out the top product design agencies from our directory:
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