DesignRush
  • AGENCY DIRECTORY
    Branding & Creative
    Website & Interface
    Marketing
    Software & App
    IT Services
    Branding & Creative
    • Full-service Digital
    • Creative Agencies
    • Product Design
    • Logo Design Companies
    • Graphic Design Companies
    • Package Design
    • Video Production Companies
    • PR Agencies
    • Design Studios
    • Reputation Management
    Branding & Creative
    Website & Interface
    • Web Design Companies
    • eCommerce Development
    • Web Development Companies
    • WordPress Web Design Companies
    • WordPress Development Companies
    • Magento Development Companies
    • Shopify eCommerce Development
    • UX Designers
    • Small Business Web Design
    Website & Interface
    Marketing
    • SEO Agencies
    • PPC Agencies
    • Social Media Marketing
    • Search Engine Marketing Agencies
    • Email Marketing
    • Small Business SEO Companies
    • Local SEO
    • Google Ads Agencies
    • Advertising Agencies
    • eCommerce SEO Agencies
    • Media Buying Agencies
    • Content Marketing Agencies
    • Lead Generation Companies
    Marketing
    Software & App
    • Software Development
    • Offshore Software Development
    • Outsourcing Software Development
    • Mobile App Developers
    • VR & Augmented Reality Companies
    • AI Companies
    • Android App Development Companies
    • iOS Development Companies
    • Blockchain Development Companies
    • Software Testing
    Software & App
    IT Services
    • IT Services Companies
    • IT Outsourcing Companies
    • Managed Service Providers
    • Cybersecurity Companies
    • Big Data Analytics Companies
    • Cloud Consulting Companies
    • Staff Augmentation Services
    • SharePoint Consultants
    IT Services
  • List Your AgencyFind An Agency
  • Marketplace
  • Awards
    DesignRush Design Awards
    Award Winners by Category:
    • All the Latest Winners
    • Website Design Awards
    • App Design Awards
    • Logo Design Awards
    • Print Design Awards
    • Packaging Design Awards
    • Video Design Awards

    Each month we evaluate and recognize award-winning designs in these industries.

    see the latest winners
    Looking for Inspiration?

    Browse the best designs by category:

    • Best Website Designs
    • Best Logo Designs
    • Best Print Designs
    • Best App Designs
    • Best Packaging Designs
    • Best Video Designs
  • Trending Brands
List Your AgencyFind An Agency
Trending Brands
  • Latest News
  • Interviews
  • Podcast
  • Trends
  • Trending Brands
  • This Website Rebranding Guide Can Boost Your Brand Value by 470%
Join Our Newsletter
Get your weekly dose of news, interviews & trends
Join our newsletter
Join Our Newsletter
Get your weekly dose of news, interviews & trends
Thanks for subscribing!
Join our newsletter
By completing this form you agree to the Terms of Use & IP and our Privacy Policy
Want to be Featured?
Contact our news team at spotlight@designrush.com
Get in touch

This Website Rebranding Guide Can Boost Your Brand Value by 470%

Branding 1,381
This Website Rebranding Guide Can Boost Your Brand Value by 470%
Article by Ilze-Mari GrundlingIlze-Mari Grundling
2 min read
Published: February 21, 2025

On average, a website visitor only takes 0.05 seconds to form an opinion about your website. Fail to impress, and you stand to lose tens of thousands of dollars in revenue.

As with everything else in life, first impressions count. Yet, many brands still overlook key web features, like mobile-first design, resulting in poor user experience and lost conversions.

This is why award-winning full-service web design agency Digital Silk recommends creating a flexible design that accommodates future updates or changes — such as during a rebrand.

Adapting to Changing User Behavior and Technology Trends

These days, businesses must prioritize adaptive layouts, fast-loading pages, and intuitive navigation, said CEO Gabriel Shaoolian.

“Using modular design systems, dynamic content, and scalable CMS platforms allows brands to make updates seamlessly. Prioritizing flexible UI components and structured data ensures smooth evolution without costly overhauls.”
Digital Silk’s Website Is an Example of a Fast-Loading Website That Also Scores Highly in Accessibility, Best Practices, and SEO | Source: Digital Silk
Digital Silk’s Website Is an Example of a Fast-Loading Website That Also Scores Highly in Accessibility, Best Practices, and SEO | Source: Digital Silk

According to Digital Silk, the most prominent mistakes brands need to avoid include:

  • Slow loading speeds, which impacts SEO and user retention.
  • Confusing navigation leads to high bounce rates.
  • Weak branding and messaging, which fails to connect with audiences.
  • Lack of clear CTAs, which reduce conversion opportunities.

After this, companies must ensure their website design evolves with changing user behavior and technology trends.

“Regular UX audits, AI-driven insights, and A/B testing help brands stay ahead. Implementing scalable frameworks, accessibility standards, and interactive elements ensures long-term adaptability,” Shaoolian added.

Ensuring Long-Term Adaptability with Strategic Updates

A rebranding strategy can help businesses address pitfalls like slow pages, vague messaging, or cluttered interfaces — and instead increase brand value.

 
 
 
 
 
View this post on Instagram
 
 
 
 
 
 
 
 
 
 
 

A post shared by Digital Silk (@digital_silk)

To this end, Digital Silk curated a 20-step rebranding checklist to guide businesses on the right track.

The checklist outlines the essential steps for businesses to refresh their digital presence, optimize performance, stay competitive, and boost brand value by 470%.

It is divided into four manageable sections, including:

  • Planning
  • Execution
  • Implementation
  • Measurement

Jaguar’s recent rebrand serves as a reminder that brands must strike a balance between innovation and heritage.

Rebranding, like website design, is all about finding the right balance.

It’s about embracing new trends while staying true to what made the brand resonate with its audience in the first place, allowing businesses to grow without disconnecting from their roots.

Tags:
digital silk 
Ilze-Mari Grundling
Ilze-Mari Grundling
B2B Reporter
Ilze-Mari brings nearly a decade of publishing experience to DesignRush, writing news, interviews, case studies, ghostwritten bylines, and press releases distributed by Reuters, AP, Dow Jones, and others. She was previously Digital Copywriter for CapeTown ETC and an in-house writer for African Decisions, a respected corporate and government journal in Africa, and Johannesburg Stock Exchange Quarterly (JSE) Magazine, the flagship publication of Africa’s largest stock exchange.
Follow on: LinkedIn Send email: ilze@designrush.com
Want to be Featured?
Contact our news team at spotlight@designrush.com
Get in touch

Latest Branding News

view all
The elements of developing great branding
What’s in a Name? How Strategic Naming Shapes Brand Identity
By Andrea Surnit  |  19 hours ago  |  4 min read
A Ferrero Rocher chocolate in gold background with gold swirls
Ferrero Rocher & Nutella Prove Premium Brands Can Scale in the U.S. If They Localize
By Katherine Maclang  |  1 day ago  |  5 min read
Billboard Showing Vitawell's New Look
Propaganda Rebrands Vitawell to Cut Through Supplement Confusion
By Jermaine Dela Cruz  |  1 day ago  |  3 min read
TaskRabbit's lyrics-inspired OOH campaign
TaskRabbit Turns Everyday Lyrics into Memorable Urban Ad Moments
By Jermaine Dela Cruz  |  2 days ago  |  3 min read
view all

Most Popular Branding Stories

Old Navy features icons and influencers like Lindsay Lohan, Charo, Dylan Efron, and Quen Blackwell in new activewear campaign
Old Navy Reboots Activewear Line with Lindsay Lohan, Quen Blackwell & More
By Jermaine Dela Cruz  |  3 weeks ago  |  2 min read
Jaguar's logo on a steering wheel
Jaguar Puts Creative Account Under Review After Branding Fallout
By Roberto Orosa  |  1 month ago  |  2 min read
Hand holding the new Mountain Dew can with the tagline: DO THE DEW
Mountain Dew Unveils Bold New Look with Epic Multi-Channel Campaign
By Roberto Orosa  |  1 month ago  |  3 min read
Lionel Messi smiling at the camera
Lionel Messi Dribbles Through a Hotel to Score a Michelob ULTRA
By Roberto Orosa  |  2 weeks ago  |  3 min read
DesignRush

DesignRush is the premier agency directory, awards platform, and media hub connecting brands with top agencies in software, app development, design, and marketing. We deliver vetted reviews, insights, and trends to drive business growth.

For Businesses

  • Agencies Categories
  • Agency Ranking Methodology
  • Trends Articles
  • FAQs

For Agencies

  • Benefits Of Listing With Us
  • Submit An Agency
  • Sponsorship
  • All Agencies

About DesignRush

  • Team & Story
  • Press Releases

Get in Touch

18117 Biscayne Blvd
Miami, FL 33160
United States
  • Contact Us
© DesignRush 2025, All Rights Reserved
  • Sitemap
  • Terms of Use & IP
  • Privacy Policy
  • Accessibility
  • Fraud Protection