Key Takeaways:
- 80% of customer service teams use generative AI in 2025, primarily through chatbots.
- Brands need both structured data and conversational content to stay visible in AI-driven search.
- AI is shifting search from keyword rankings to intent-based visibility, requiring new content strategies and performance metrics.
Generative AI is no longer optional. GPTZero expects 80% of customer service teams will use it this year, and mostly through chatbots.
Industry experts named healthcare, finance, retail, and education as the sectors set for the fastest adoption:
“These sectors must focus on optimizing content for voice and AI search, implementing structured data, and producing trust-based, answer-focused resources to stay competitive,” said Digital Silk CEO Gabriel Shaoolian, urging brands to move fast as AI-driven interactions become the norm.
For brands, staying visible in this new search environment means rethinking content, prioritizing clarity, structure, and answers that AI can find and trust.
Editor’s Note: This is a sponsored article created in partnership with Digital Silk.
AI-Driven Content for Better Visibility
In an AI-powered search environment, staying visible requires more than just traditional SEO strategies.
Brands must focus on clear, authoritative, and conversational content strategies that AI systems can trust and feature in search results, according to Shaoolian.
“Structured data and FAQ formats will be essential for helping AI systems understand and surface content quickly. Agility in adapting to how AI reshapes search behaviour will be key.”
This shift emphasizes the need for brands to rethink their content strategy to ensure that AI can find, trust, and feature their content in chatbot-driven search results.
For example, Digital Silk helps brands structure content with clear headings and scannable sections, making it easier for AI to understand and feature in search.
Emma Debeljak, head of content at Digital Silk, discussed four ways in which blogging helps your website attract more organic traffic and build domain authority:
Conversational Content Meets Structured Data for Maximum Visibility
By incorporating structured data and FAQ formats, businesses can increase their chances of appearing in AI-driven search results. Structured data helps AI pull answers from well-organized, trusted sources.
To maximize visibility, however, brands should combine conversational content with structured data to ensure they connect with both users and AI.
“Conversational content ensures natural engagement with users, while structured data enables AI to parse and deliver information accurately. A combined approach will be critical for visibility and relevance in chatbot-driven search environments,” Shaoolian explained.
Shifting from Keyword Rankings to Intent-Based Visibility
SEO is heading in a new direction — one where understanding why people search matters more than the exact words they use — or that’s what Shaoolian believes, at least.
The goal is to become the most helpful, relevant answer to what someone is truly looking for. That calls for content that’s not only well-optimized but also deeply aligned with real human intent.
Traditional metrics like rankings and traffic still matter, but they don’t tell the whole story.
This will prompt brands to track metrics like AI Answer Rate, brand mentions in AI responses, and user engagement from AI-sourced content, alongside traditional SEO KPIs.
These newer signals offer a better sense of trust, relevance, and long-term value.
Five Steps to Implement Now to Boost AI Rankings
AI is transforming how businesses connect with customers, which is why brands must adapt their content strategies and fully integrate AI.
To do this, brands should take five practical steps:
- Use AI tools to review and improve your content’s clarity, structure, and relevance.
- Add structured data and FAQ sections to make content easier for AI to parse.
- Write in a conversational tone that mirrors how users naturally ask questions.
- Track metrics like AI Answer Rate and engagement from AI-driven sources.
- Keep content updated and aligned with evolving user intent.
By following these steps, brands can boost their visibility in AI-powered search and build stronger connections with users looking for fast, trustworthy answers.
