Bose Launches Star-Studded Spot Featuring LISA, Tyla, Central Cee, Don Toliver

Bose just launched a new campaign that taps a handful of talented artists to celebrate their shared passion for music. 

Dubbed "Hear It All. All The Time," the latest initiative sees behind-the-scenes glimpses of musicians like Tyla, Central Cee, BLACKPINK's LISA, and Don Toliver getting ready for a big moment in their waiting rooms. 

The campaign, marked by a hero spot that premiered during the MTV Video Music Awards, also seeks to tout the Bose Ultra Open Earbuds, which each artist is seen wearing in the short film. 

 

 

 

 

 

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The innovative product boasts the company's proprietary OpenAudio technology, so music lovers will no longer have to compromise getting in the zone, allowing them to enjoy tunes while still being aware of their surroundings. 

The earbuds also present two options for listening to audio:

• The "Still" mode is the perfect setting for when the listener is staying in place, sitting or lying down in a fixed position.
• The "Motion" mode lets the audio move with the listener so that it's "always out in front of you."

The four artists follow previous endorsements of the product by Manchester City and the England national team footballer Jack Grealish and NFL player Justin Jefferson.

 

 

 

 

 

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In a press release, Bose Chief Product Officer Raza Haider said that the brand knew people wanted a way to listen to their music "while still being connected to the world around them."

Toliver also praised the innovative earbuds, saying that "sometimes you can forget it's there, but it's not going anywhere." Meanwhile, Tyla expressed appreciation for its stylish look. 

By teaming up with renowned musicians from all over the world, Bose once again cements itself as both a pioneer and a force to be reckoned with in the sound and music industry.

Through celebrity and influencer marketing, the brand can leverage the fanbase of its ambassadors to enhance awareness and recognition of its products.

What Goes Down in the Greenrooms

Developed by agency Partners in Crime Creative and directed by Courtney Philips, the 30-seconder kickstarts with Tyla in her dressing room, vibing to music with her Bose Ultra Earbuds while a stylist prepares her outfit. 

In a hotel room, Central Cee enjoys a cup of tea as he spends his downtime listening to tunes with the earbuds. 

Meanwhile, Toliver chills with his friends on his tour bus, wearing the earbuds.

Finally, LISA bobs her head to the sound of music as she prepares herself for rehearsals.

 

 

 

 

 

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The four artists are then summoned by their agents to get ready for their respective shows, to which they all respond, "Sounds good."

"Hear it all. All the time," the screen reads, as the spot ends. 

Previously, Central Cee starred in a campaign for Nike and luxury brand Jacquemus. 

Editing by Katherine 'Makkie' Maclang