PUMA and Scuderia Ferrari HP have unveiled the Desert Sun Collection, a bold new collaboration that merges fashion and motorsport.
Released ahead of the highly anticipated Las Vegas Grand Prix, the exclusive line draws inspiration from the vibrant energy of Las Vegas and the rugged beauty of the Mojave Desert.
The collection features two distinct lines: the Lifestyle Collection and the Replica Line.
The Lifestyle Collection offers casual, streetwear-inspired apparel, including hoodies, graphic tees, and sneakers in a striking red, white, and black palette.
Fans of Charles Leclerc and Carlos Sainz can sport driver-themed crewneck sweaters adorned with Leclerc’s iconic 16 and Sainz’s 55, along with four unique Las Vegas-themed graphic tees.
For those craving authenticity, the Replica Line includes official paddock gear identical to what Leclerc and Sainz will wear during race weekend.
This line showcases the Desert Sun aesthetic with items like the Speedcat PRO shoes, hoodies, and caps, delivering both performance and style for fans eager to feel part of the action.
The collaboration underscores the power of luxury branding, blending high-octane sports with lifestyle fashion to captivate diverse audiences.
Where Motorsport Meets Fashion
The Desert Sun Collection reflects PUMA’s ongoing commitment to blending high-performance sportswear with contemporary design, aligning perfectly with Ferrari’s dedication to innovation and luxury.
As the Las Vegas Grand Prix marks a milestone for the motorsport world, the collaboration underscores the growing fusion of racing culture and lifestyle fashion.
The Desert Sun Collection is now available for purchase at PUMA’s website, mobile app, and flagship store in Las Vegas, as well as Ferrari physical stores and online at store.ferrari.com.
With its vibrant designs and driver-inspired pieces, the collection offers fans a unique way to celebrate and be part of one of the most thrilling race weekends of the year.
This isn't PUMA's first race-inspired collection for Las Vegas Grand Prix Formula 1. The brand recently launched two motorsport-inspired collections in anticipation of the big race.
