Used car marketplace Carvana continued its partnership with Hollywood power couple Dax Shepard and Kristen Bell with the launch of a new spot.
Crafted by Carvana's in-house creative team, the new commercial highlights the platform's intuitive design, positioning it as a stress-free solution for finding your next car.
The ad also reinforces Carvana's commitment to helping customers make informed decisions with innovative tools like the Value Tracker, which guides buyers toward confident and satisfying purchases.
In a press release, Carvana Co-founder and Chief Brand Officer Ryan Keeton highlighted why Bell and Shepard continue to be the perfect representatives for the brand:
“Kristen and Dax’s comedic chemistry captures what makes Carvana unique: a stress-free car-buying experience tailored to everyone’s style. Whether you’re quick to decide like Kristen or a meticulous researcher like Dax, Carvana’s tools empower all of our customers to confidently find the right car, their way.”
The campaign is set to run across digital and broadcast channels nationwide to reach a broad demographic, from first-time car buyers to experienced owners looking for a better alternative.
The partnership with Bell and Shepard is a testament to the effectiveness of a cohesive and lighthearted brand voice.
By pairing relatable humor with practical benefits (and a real-life couple who exudes natural comedic chemistry), Carvana has consistently delivered campaigns that resonate with audiences.
The approach reflects a deeper trend in advertising — brands that connect emotionally while offering genuine value are better positioned to build loyalty and trust.
This campaign further underscores the importance of finding the right blend of innovation, relatability, and clarity in the customer journey, demonstrating how Carvana has redefined what it means to shop for a car online.
Great Minds Think Alike
The 30-second commercial compares two opposite approaches to purchasing a new car.
It opens with Bell, who comes across a listing for a Hyundai on the Carvana app. Loving its color and mileage, she immediately decides that it's the car for her.
Shepard, on the other hand, takes a more conservative approach by drowning himself in research.
Covering his office with sticky notes, Shepard fusses over the car's specs while Bell enjoys her time relaxing.
Eventually, husband and wife reveal their car of choice to each other, only to find out that they chose the exact same vehicle.
Meanwhile, last June, Bell starred in a wacky series of ads for beverage startup PLEZi.
