Coca-Cola and Tyla Want Gen Z to Unplug and Enjoy Real Summer Moments

Tyla is helping Coca-Cola tell Gen Z to put down the phone and enjoy summer, with a Coke in hand, of course.

Advertising giants worked on the campaign, created by WPP Open X, led by Ogilvy, and supported by VML and Publicis.

“Enjoy the moment with a Coca-Cola” rolls out with two cinematic spots featuring the latest track from the Grammy-winning artist,

It also includes a sweepstakes that rewards fans for unplugging.

"We’re encouraging a new generation to slow down and truly enjoy the moment this summer — something as simple as sharing a Coca-Cola can become unforgettable,” Sue Lynne Cha, VP of Marketing at Coca-Cola North America said.

“Tyla brings a vivacious energy to these films with her vibrant spirit and new track, ‘Bliss,’ helping us connect with the next generation in an authentic, joyful way.”

 

 

 

 

 

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In the spot “Road Trip,” a college senior overwhelmed by finals and looming goodbyes cracks open a Coke during a farewell with friends.

However, in the middle of her scenic drive, she's surprised by a cameo from Tyla herself.

The artist's new track “Bliss” plays in the background as the moment turns electric.

The second ad, “Pool Party,” sees a young woman floating in the summer heat, distracted.

Her mood instantly changes as soon as she takes a sip of Coke and finally joins in the fun, reconnecting with the people around her.

Overall, the latest initiative from the brand reveals a truth about young audiences. While they crave connection, they're often stuck in digital overload.

And in that gap, creative agencies like WPP Open X and Ogilvy are helping brands like Coca-Cola craft campaigns that hope to strike a chord with them.

A Summer Sweepstakes

Alongside the two films, Coca-Cola is launching the “Coca-Cola Summer Scratch-Off,” a QR-code-based sweepstakes.

Scanning codes embedded in the films or via Coca-Cola’s site gives fans a shot at a personalized road trip experience and other summer-themed prizes to make the season more exciting.

It’s a brand marketing strategy sure to turn passive watching into active engagement, encouraging users to create their own unplugged moments.

The campaign begins airing this week across TV, digital, and social platforms in North America, with plans to expand globally in the coming months.

“Pool Party” debuts in June, while “Road Trip,” starring Tyla, is already available to stream online.

The heart of Coca-Cola’s summer push lies in its message of being present, shown through rich storytelling and an earworm soundtrack that ties it all together.

Choosing also Tyla wasn’t accidental.

Globally loved, she has a certain energetic allure to her, and her fresh hit gives the campaign a musical anchor that feels celebratory yet grounded.

Coca-Cola isn’t just selling soda this summer, it’s selling the joys of being fully present for the moments that make summer matter.

Recently, Sprite launched the new Sprite + Tea drink made for the sizzling hot season.