Digital Silk Unveils 7 Cornerstones of Digital Growth for Brands

Digital Silk, an award-winning full-service agency, has just unveiled its Guide to Growing Brands Online, to help companies identify ways to stay ahead of the curve.

The guide, which contains the latest digital trends, hopes to share best practices that aid brands in growing their business and finding success within their specific niches.

Digital Silk’s director of brand strategy, Courtney Bozigian, shares her thoughts on how these trends align with the company’s own branding and marketing strategies:

The Core of Digital Silk’s Brand Growth Guide

Based on substantiated data, market observations, and past reports, Digital Silk’s in-house digital strategists and web design experts have identified seven cornerstones of digital growth that have become the core of the guide:

1. Humanized Branding: Creating authentic connections with audiences through relatable and approachable branding
2. Employer Branding: Strengthening brands’ image as an attractive workplace in the recession-era to retain and attract talent
3. Powerful Use of Color: Using strategic colors to evoke emotions and convey messaging
4. Statement Typography: Relying on distinct typography for a signature visual identity and better readability
5. Benefits-Focused CTAs: Having calls-to-action (CTAs) with clear benefits for users to enhance engagement and conversions
6. Unique Content: Generating original and compelling content that speaks to the user’s search intent
7. Data Privacy: Optimizing email marketing through transparent and secure handling of user information

 

 

 

 

 

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As Digital Silk releases an updated guide annually, Bozigian emphasizes that this showcases the agency’s adaptability and growth mindset while maintaining its core identity.

Brand marketing strategies, such as the ones listed in Digital Silk’s guide, serve as the building blocks for marketers to tell engaging brand stories and connect with the right audiences.

By doing this, they can help brands establish a more personal interaction with consumers instead of trying to get their attention with loud, one-way messages.

However, being able to adapt these strategies to current trends is as important in ensuring their effectiveness. Businesses need to keep this in mind when growing their brands online.

Editing by Katherine 'Makkie' Maclang