Grammy award-winning artist Doja Cat appears in the newest campaign for Brisk Iced Tea, which features a claymation spot titled "That's Cold."
The Pepsi-owned brand collaborated with creative digital marketing agency VaynerMedia and director Peter Sluszka to create the stop-motion Claymation film, a style that Brisk became known for in the 90s.
In a press release, Doja Cat praised how the partnership enabled her to express her artistry.
"As a Brisk fan, and someone who personally loves to express my art both visually and sonically, seeing myself transformed into the iconic claymation style was like stepping into a wild, animated dream," she said.
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The campaign also features a custom-branded Snapchat filter that transforms users into a clay version of themselves.
Additionally, the campaign is giving one lucky fan the chance to win a life-sized Doja Cat head that looks just like the ad.
The artist was recently spotted carrying the prop in London, as part of a promotional stunt.
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Following the PepsiCo brand's distinct campaigns over the past years, this new spot delivers what Brisk is known for.
With a distinct voice, brands are able to establish a unique identity that's instantly recognizable to the general public, setting them apart from the competition and enhancing brand recognition.
That's Brisk Baby
The short 20-second ad is set in a lush forest teeming with wildlife.
Opening with Doja and a male companion who refuses to share his can of Brisk Iced Tea, the spot takes a wild turn when the man gets picked up by a grizzly bear.
Getting into action, Doja Cat summons a group of animals as her 2023 hit "Demons" begins to play.
The animals morph into a chimeric monster, joining forces to take the can of Brisk Iced Tea away from the man, still trapped between the bear's jaws.
Highlighting the importance of looking out for number one, the spot ends with Doja taking a refreshing sip of the drink, then saying the brand tagline: "That's Brisk baby."
Julie Raheja-Perera, GM and VP of Pepsi Lipton Partnership North America highlights how the campaign promotes putting oneself first, "celebrating bold creativity and self-expression."
Earlier this year, Doja Cat went viral for her daring "bath towel" Met Gala dress, which Ikea recreated in a campaign in May.
Editing by Katherine 'Makkie' Maclang
