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Key Takeaways:
- Eckrich taps into food-driven nostalgia to reposition its smoked sausage as more than just a pantry staple, using humor to drive recall.
- The hero commercial plays with misdirected memory, with unexpected “home” flashbacks to create a lighthearted but relatable experience.
- A cross-platform rollout supports the campaign’s core message, with a newly refreshed website, digital and social assets, and snackable video formats.
Eckrich isn’t just serving smoked sausage in its latest campaign — it’s serving emotional time travel.
Made together with adam&eveDDB, "Eckrich, the Sausage That Takes You Home," plays on the idea that a single bite can bring back the comfort, chaos, and quirks of home life.
Drawing from its 130-year legacy, the brand its message in heart and humor, showcasing how food can create moments that matter.
All without needing to be fancy or fussy.
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"Eckrich, the Sausage That Takes You Home" is set to roll out nationwide across CTV, TV, online video, social, and audio platforms.
"It’s always refreshing when a brand with a rich history wants to lean into an ownable personality," Conner Tobiason, group creative director at adam&eveDDB New York, told DesignRush.
"Creatively, we focused on the small home in the Eckrich logo. We wondered: who lives there? If the taste of Eckrich transports you home, is it that specific home?
And most importantly, do they have enough chairs for everyone? If they don’t, I’m sure they’ll figure something out."
The campaign also features a redesigned website with recipes, social integrations, and product guides to help families turn everyday meals into memory-makers.
Creative agencies have long relied on nostalgia as a strategic anchor.
While it can be a plus, it’s the unexpected, slightly offbeat delivery that helps today’s food brands stand out in a cluttered digital market.
One Bite, Endless Flashbacks
The 30-second hero spot takes viewers through a series of funny, mismatched “home” flashbacks triggered by one bite of sausage.
It starts with a man being transported to the "Eckrich home" as soon as he takes a bite.
He is then greeted by an elderly couple arranging a meal for all their guests in the home, and is joined by several others who have also taken a bite of Eckrich.
In the end, everyone enjoys the feast courtesy of the couple, and the spot closes with the tagline: "The Sausage That Takes You Home."
Shorter cuts bring quick-hit versions of these surprises to digital platforms.
This echoes the brand’s belief that the best meals are the ones that bring people together — no matter where they come from, or where they end up.
“Whether it’s a busy weeknight dinner, lunch on the go or a weekend gathering, Eckrich has always been part of those meaningful moments,” Eckrich Senior Brand Manager Angela Cheng shared.
“This campaign taps into those mealtime moments we help create, showing how one bite can bring back familiar comforts and build new cherished memories.”
Nostalgia marketing works best when it taps into shared, sensory-driven memories, like the taste of a familiar meal.
It creates emotional shortcuts that make brands feel personal, comforting, and instantly relatable.
Recently, Skittles launched its very own comedic campaign targeting the Gen Z audience in touting its new POP'D product.
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