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Elon Musk’s xAI Acquires X in $33B Deal to Reshape AI and Social Media

Social Media
Elon Musk’s xAI Acquires X in $33B Deal to Reshape AI and Social Media
[Source: Agence France-Presse]
Article by Andrea SurnitAndrea Surnit
2 min read
Published: March 31, 2025

Key Takeaways:

  • Elon Musk’s AI company xAI has acquired X in an all-stock deal.
  • The merger will integrate xAI’s advanced AI capabilities with X’s massive user base, enhancing online interactions.
  • xAI aims to challenge OpenAI, Google’s Gemini, and Anthropic’s Claude by leveraging real-time user data from X.

Elon Musk is doubling down on his vision for the future of artificial intelligence and social media.

In a game-changing $33 billion all-stock deal, his AI company xAI has acquired X, the social media giant formerly known as Twitter.

The merger, announced Friday, aims to fuse cutting-edge AI technology with X’s vast user base, paving the way for a more intelligent and dynamic digital platform.

@xAI has acquired @X in an all-stock transaction. The combination values xAI at $80 billion and X at $33 billion ($45B less $12B debt).

Since its founding two years ago, xAI has rapidly become one of the leading AI labs in the world, building models and data centers at…

— Elon Musk (@elonmusk) March 28, 2025

The deal values xAI at $80 billion, reflecting its growth and ambition to compete with industry giants like OpenAI and Google’s Gemini.

Musk emphasized that the acquisition will create a smarter, more efficient platform designed to advance human knowledge and accelerate progress.

xAI, founded by Musk in 2023, has quickly emerged as a key player in the AI space.

Its flagship chatbot, Grok, is already integrated into X for premium users, competing with OpenAI’s ChatGPT and Anthropic’s Claude.

grok 3 is the world’s smartest AI

now available to all Premium+ subscribers

— Grok (@grok) February 18, 2025

By capitalizing on X’s 600 million active users, xAI aims to enhance AI training with real-time data and user interactions.

Industry analysts note that the merger is part of a larger trend in AI, where companies are aggressively investing in infrastructure and data to refine machine learning models.

xAI has been expanding its computing capabilities, including its Memphis-based supercomputer, Colossus, which is considered one of the largest AI clusters in the world.

With Musk at the helm, the newly merged entity is expected to push the boundaries of AI-driven communication and online customer engagement.

AI-Driven Social Interactions

The acquisition positions xAI to monetize AI in new ways, potentially transforming X into a hub for AI-powered services, from automated customer support to intelligent content recommendations.

Owning both the platform and the AI infrastructure gives Musk a strategic advantage in data collection and model training, strengthening xAI’s edge against industry giants.

The merger shows how AI companies are securing direct access to vast data sources rather than just developing technology.

Previously, users raised concerns about the platform's stability as X suffered major outages, which Musk attributed to a "massive cyberattack" originating from IP addresses in Ukraine.

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Tags:
elon musk mergers & acquisitions xai 
Andrea Surnit
Andrea Surnit
B2B Reporter
Andrea ‘Andi’ Surnit is a writer with over eight years in journalism and marketing. She started her career as a junior news reporter before transitioning to digital marketing at Razza Consulting Group, where she advanced to the role of Lead Writer. Throughout her career, she has cultivated expertise in ad copy, web content, client servicing, social media, and SEO. Currently, Andi writes for Spotlight at DesignRush, covering the latest trends in brand campaigns and agency news.
Follow on: LinkedIn Send email: andrea.l@designrush.com
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