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Pizza chain Little Caesars tapped San Francisco 49ers' tight end George Kittles to star in a hilarious new commercial.
Made with full-service agency McKinney, the 30-second advert turns the NFL's life into a fictional sitcom aptly titled "The Kittles," where George talks to different versions of himself as they enjoy a box of Little Caesars.
Notably, the spot also touts the pizza restaurant's "3 Meat Treat" offering, which boasts bacon, pepperoni, and Italian sausage toppings for only $8.99.
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The latest commercial has garnered the attention of NFL and Little Caesars fans, making witty remarks like "Kittle Caesars," and pleading to turn the spot into a series.
Little Caesars CMO Greg Hamilton shared his thoughts behind the campaign, saying only the brand "delivers the crazy fun on game day."
Hamilton adds that Little Caesars had to go "over-the-top" to become the go-to delivery this NFL season and "stay top of mind with football fans."
McKinney Group Creative Director Jameson Rossi also weighed in on the spot, praising Kittle for his charisma and natural comedy and believing in his ability to carry the roles.
"Director duo Adam and Dave helped create hilarious backstories and names for each fake family member and George was able to immediately run with the prompt. Even George Kibble nailed his performance," Rossi added.
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Kittle has made several appearances in Little Caesar's previous marketing campaigns, bringing in the laughs and highlighting its promotions.
Little Caesars' brand marketing strategy perfectly captures this "over-the-top" energy that its campaign hoped to deliver.
By teaming up with renowned figures in the NFL, such as Kittle and Amon-Ra St. Brown, Little Caesars can strengthen its brand's association with the world-famous sporting organization and stay in the minds of pizza-loving fans.
A '3 Meat Treat' for the Family
The 30-second commercial kicks off with "The Kittles" title card, fashioned like a 90s sitcom.
Kittle himself receives the Little Caesars delivery by the door and brings it to his family — all acted by Kittle himself.
However, his three family members all want different toppings: one wants pepperoni, another wants italian sausage, while the third wants bacon.
Lucky for them, the NFL star kept all their tastes in mind and bought Little Caesar's 3 Meat Treat, which contains the different kinds of meat they wanted.
As they enjoy their pizza, the family dog — also acted by Kittle — comes out of frame to randomly say: "I'm a dog."
The spot ends with the entire family happy, as a sitcom laugh track plays in the background.
Previously, Kittle also starred in a comedic DirecTV spot from creative agency TBWA\Chiat\Day LA, which spotlights his bald, shiny head.
Editing by Katherine 'Makkie' Maclang
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