Ghost Tequila unveiled its Day of the Dead campaign, stirring up some mischief with a fiery new drink.
In collaboration with creative agencies Sidecar and Big Com, the campaign commemorates the "death" of the traditional margarita with a tongue-in-cheek funeral service, complete with an obituary in the local newspaper.
Stepping into the spotlight is the new and improved spicy margarita made with Ghost Tequila.
Distilled in Jalisco, Mexico, the alcoholic spirit is made from 100% blue agave and infused with a hint of ghost pepper, creating the ultimate spicy experience.
In a statement, Ghost Tequila Marketing Director Maya Rubalcaba praised Sidecar and Big Com for their ability to bring ideas to life while also connecting with the brand's passionate fanbase.
Big Com Founder and CEO John Montgomery also chimed in, sharing the agency's love for working on stories that are fun and mischievous.
"This partnership with Ghost Tequila is all about shaking up expectations using creative ideas and design. This October, as we honor tradition, we're inviting everyone to embrace bold flavors and unforgettable experiences," he concluded.
A Joint Effort
The campaign marks Big Com's first work for Ghost Tequila.
The agency was instrumental in designing the campaign's materials, including vibrant Loteria card-inspired coasters with a special spicy margarita recipe on the back.
Big Com also created branded stickers, papel picado flags, tattoos, table tents, and a casket for photo ops and in-store displays.
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Ghost Tequila's second creative partner, Sidecar, handled strategy and event activation while conceptualizing the creative and developing the ads.
The synergy between the two agencies played a crucial role in the campaign's success, proving that a strong agency partnership can convey a compelling vision.
