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Key Takeaways
- Go RVing’s new campaign uses LED stage tech to create immersive scenes indoors, bringing shoot time down to just three days.
- Creative agency BVK secured the account after beating 100+ competitors with a tech-emotion storytelling pitch.
- Virtual production enables brands to tell emotional stories faster, cheaper, and with high visual impact — especially in travel marketing.
Go RVing’s new campaign shows how a three-day shoot can spark a year’s worth of wanderlust.
In collaboration with creative agency BVK and production studio Covert, Go RVingthe RV giant has launched its latest campaign, "Just Beyond Your Door," designed to inspire Americans to explore the world outside—starting right outside their homes.
"Opening an RV door became a symbol for the start of new experiences and the connections RV travel fosters,” Kevin Kriehn, Chief Creative Officer at BVK spoke of the inspiration behind the campaign.
“We’re pleased to partner with Go RVing to bring this vision to life and showcase the broad appeal of hitting the road with your home.”
The campaign taps into advanced virtual production techniques to capture a sense of wonder and freedom while showcasing the diverse landscapes and experiences accessible through RVing.
Instead of heading to remote forests or deserts, the production used LED volume stage technology to simulate varied landscapes inside a studio.
This production method gave the team creative freedom, allowing for precise control over lighting, timing, and environmental conditions— all key to crafting a consistent emotional tone.
The result is a cinematic, emotionally-driven series of visuals that portray the joy of RV travel.
Where comfort meets exploration, home meets the road.
"Go RVing and BVK's decision to use virtual production technology has resulted in a visually engaging campaign,” Covert Executive Producer Nick Litwinko explained.
“The transitions between different landscapes effectively capture the sense of adventure that RVing offers."
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Following a competitive review involving over 100 agencies, BVK was appointed as Go RVing's new agency of record.
Their unique approach to emotional storytelling and technological innovation helped them bag the win.
With the lines between production and marketing strategy blurring, virtual production is now table stakes, proving to be a smart move for brands and agencies looking to stay nimble while deepening emotional engagement.
BVK’s success is a testament to this, proving that tech and emotion make for a winning formula.
An RV Away
The spot features a series of RV travelers stepping out into new environments: sunsets, mountain passes, forest campfires,and beachside gatherings, with each rendered inside an LED volume stage.
Every “door opening” moment leads to a different scene, giving the viewer a sense that adventure really is just beyond reach.
“When you go RVing, every open door brings new possibilities, new memories to be made, new places to explore, new ways to feel alive,” the narrator shares.
The spot doubles down on its message by showing travelers enjoying the RV life, each with a unique experience, all to prove the campaign’s message: “Wherever you go, it’s all there waiting for you, just beyond your door.”
The campaign runs across digital and social channels, supported by a broader content push aimed at families and first-time RV travelers.
As brands face rising content demands and shrinking windows to deliver, Go RVing’s campaign stands out as a case study in how powerful storytelling and production innovation can work together—without compromise.
In other travel-related news, Hotels.com and Blinkink unveiled a new “Bellboy” mascot as part of its global brand relaunch.
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