Roblox is back with a one-of-a-kind experience for the gamers — this time, in partnership with the show famously hosted by personality chef, Gordon Ramsay.
The "Hell's Kitchen Experience" on Roblox sees a digital version of Ramsay, inviting gamers to compete against each other to impress the "live audience" of diners.
Like other Roblox collabs, the one-of-a-kind experience allows users to purchase unique user-generated content (UGC), like chef's hats and flaming hair pieces.
However, the core of the actual experience includes competing with seven other players in a cookout and making a variety of dishes throughout different rounds.

In a cheeky twist, the mini-game has players hunting for ingredients to cook their dishes, like the infamous lamb sauce that once sent Ramsay into a fiery rage on Hell's Kitchen.
Roblox is well-known for bringing beloved franchises to its pixelated world, having teamed up with famous brands like e.l.f. Cosmetics, and popular cartoons like SpongeBob SquarePants.
Time and time again, it's proved to be a solid brand marketing strategy that effectively puts Roblox at the center of pop culture discussions.
The latest initiative exemplifies how partnering with digital marketing experts can help brands maximize these collaborations, ensuring they resonate with their target audiences across multiple platforms.
Welcome to Roblox Hell's Kitchen
The 30-second trailer starts with a Robloxian Gordon Ramsay walking into Hell's Kitchen with flames ablaze behind him.
"I'm Chef Ramsay, this is Hell's Kitchen. Here, you go head-to-head against the greatest chefs on Roblox. You craft signature dishes, and you run a live dinner service with real customers," the restaurateur tells viewers.
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The trailer then shows glimpses of the gameplay, where users act as novice chefs cooking up dishes in a burning kitchen to impress diners and, more importantly, Ramsay.
"Good luck. You're gonna need it," the chef quips as the spot ends.
Recently, Roblox teamed up with pet supplies brand Purina for its first in-game experience.