H&M has launched a new womenswear collection inspired by the HBO Original series "The White Lotus," bringing the show's luxury resort aesthetic to fashion lovers worldwide.
Created in collaboration with series Costume Designer Alex Bovaird and Warner Bros. Discovery Global Consumer Products, it's timed to coincide with the highly anticipated third season of the show.
The collection is characterized by bold colors, striking prints, and versatile silhouettes designed to be layered, capturing the carefree, glamorous vibe of a sun-soaked getaway.
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In a press release, Bovaird shared how the new line reflects a motto shared by the show's production team: "Nothing's too much for 'The White Lotus!'"
"I'm drawn more to the bold patterns and the more sumptuous, billowing pieces.
I love that the collection can be worn all day — something you could just throw on to go to breakfast or the pool, or you could add jewellery and wear it to dinner. There's something for everyone."
H&M Creative Advisor Ann-Sofie Johansson chimed in to emphasize how the collection taps into a significant cultural moment.
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The collection launched in select H&M stores and online beginning February 20.
This partnership leverages pop culture to create a stylish, themed collection that resonates with fans of the show, as well as those eager to go on a beach vacation to escape the winter cold.
By collaborating with the show's costume designer, the collaboration strengthens its credibility as a brand partnership.
As Seen on TV
H&M brings the world of the series to life with statement pieces made for the ultimate resort experience, as seen in a series of posts starring models Gabbriette and Akima.
Standout items include flowing maxi dresses, breezy crochet sets, and bold prints reminiscent of tropical luxury.
A high-neck burgundy ruffled dress and an airy orange kaftan embrace drama, while structured mini dresses and lace separates offer a modern take on classic vacation styling.
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Accessories like woven hats, oversized sunglasses, and statement jewelry complete the look, making it easy to channel the show's effortlessly glamorous aesthetic.
"The White Lotus" Season 3 premiered on February 16 on HBO and Max.
Meanwhile, earlier this month, actor Patrick Schwarzenegger appeared in a campaign for Ketel One and Tanqueray Gin to promote the show.
