Key Takeaways:
- Creative content, combined with data, drives measurable business growth and leads to real outcomes like higher revenue and market expansion.
- RedCube Creative helped a law firm grow by using video production, photography, and digital marketing to reach a wider audience and expand into new locations.
- The best creative campaigns mix quality content with data and new technologies, like AI, without losing the personal touch that engages audiences.
For Jonathan Drake, the co-founder and creative director of RedCube Creative, creativity has been the key to driving real business growth. For him, it’s not just about making things look good, but it’s also about solving problems and helping brands succeed.
The full-service design agency has made a name for itself by helping small and medium-sized businesses do just that. Under Jonathan’s leadership, RedCube Creative has become a million-dollar, award-winning production powerhouse.
But how?
In our interview, he shares how the agency uses high-quality content and smart strategies to drive growth, and how it combines creativity with data and new technologies without losing that all-important human touch.
Who is Jonathan Drake?
Jonathan Drake is one of the founders and the current Creative Director for RedCube Creative. Jonathan has been creative most of his life, starting his first business at the age of 24. He joined his business partner Brian Little to create RedCube Creative almost 7 years ago. RedCube has grown to be a million-dollar, award-winning company within video production, graphic design, photography, and website design.
RedCube Creative is known for combining creative storytelling with impactful results. One example Jonathan points to is a project with a local law firm:
“One specific company we worked with was a lawyer who has at least doubled, maybe tripled, in size since we started with them. We used video production, photography and online digital marketing, and social media strategy to introduce them to a huge new audience. There are now three office locations, one of which is in a new state,” Jonathan says.
RedCube Creative helped the law firm expand its reach and significantly grow its business using video, photography, and targeted digital strategies.
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This campaign shows that creative marketing isn’t just about aesthetics. It’s a powerful tool for driving tangible outcomes, like increased revenue and market expansion, all of which support a company’s growth goals.
Turning Creativity Into Measurable Outcomes
However, one of the biggest challenges remains tracking the return on investment (ROI) of creative campaigns.
While it is easy to create something visually compelling, measuring its impact isn’t. But for Jonathan, the answer is clear: data-driven results.
“Because we are also in the web space, we can look at very real data of new visitors and clients that are coming to their site. Our methods of SEO and digital marketing with a high-quality product create a very consistent result to get our clients to the top of the list,” he says.
This approach helps ensure that every single piece of the content puzzle serves its purpose and contributes directly to the client’s business goals.
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On the other hand, Jonathan also reminds me that quality is just as important.
“A great-looking website and quality video are a huge step in the right direction. It is a credibility for people looking to hire you and your business.”
It's about making the right first impression and setting the stage for growth through strong visuals that build trust and credibility.
The Power of Trends, Data, and Creativity
Jonathan also focuses on content that resonates with the audience when evaluating a campaign’s impact.
“We are always trying to think outside the box and do something that will be memorable for our clients. We are looking for viral-type content that will stick in the minds of the consumer and lead to more engagement and ultimately to sales or clients,” Jonathan says.
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When it comes to trends, he believes in the power of adapting them to create effective campaigns.
“I think if you can play off a trend that is popular in the world, you are always going to have some level of success. I don’t like to copy ideas but do our own take on things that people have already seen, so they know what they are viewing as soon as they see it.”
All things considered, the creative process can be unpredictable.
“The creative process is a guessing game sometimes, but using ideas that have been successful for other companies and doing your own spin on it will almost always be a successful campaign,” Jonathan says.
AI and the Future of Creativity
While Jonathan’s creative approach is all about staying flexible and original, he also embraces new tools like artificial intelligence to take the process to the next level.
He doesn’t believe it’s a threat. Instead, he believes it’s one of RedCube Creative’s most useful tools.
“It is making us more efficient and opening our minds to possibilities that we may not have thought about before,” Jonathan says.
That said, he’s clear about where the line is drawn: that despite its usefulness, AI can’t replace the human element.
“I believe you will always need the human touch to tell a story because technology can’t feel like we can, but it’s only going to help create the structure of the story that used to take days or weeks can now be done in minutes. The future is bright for our industry,” he concludes.
Good content that’s made with care and purpose is worth the investment.
When you pair creativity with smart use of data, your marketing is more likely to result in real, measurable results.
