Innovation is key to business success — take it from us or the over 80% of business executives who attest to this.
In fact, 10% of companies managed to almost double their revenue by introducing new products and services that didn’t exist the year before, McKinsey reports.
By staying innovative and quickly adapting to market trends and demands, businesses could significantly boost business growth.
In this interview, eComchain founder and CEO Sandeep Kuttiyatur reveals the platform’s innovation strategies that helped drive significant growth over the past nine years, increasing the number of its mid- to large-sized enterprise customers.
Who Is Sandeep Kuttiyatur?
Holding an MA in Computer Science and a BA degree in Electrical Engineering, Sandeep has been in the IT domain since 1989. When he joined eComchain in 2017, he found an opportunity to have both B2B and B2C businesses hosted on one cloud platform (AWS). Sandeep is also the founder of iBizSoft, a valued Oracle partner, supporting Oracle CRM implementations in eCommerce with major clients like Starbucks and McGraw Hill.
Sandeep and I discussed how important it is for companies today to continuously innovate and expand product and service offerings to stay relevant and competitive.
To keep their platform at the forefront of innovation, he says that eComchain maintains close collaboration with its clients, regularly gathering customer feedback and monitoring market trends.
“Our agile development process allows us to rapidly test and implement new features, ensuring scalability and seamless updates.
By integrating cutting-edge technologies like AI and blockchain, and forming strategic partnerships, we provide advanced tools to enhance our platform.
A strong focus on user experience ensures the platform remains intuitive, secure, and compliant with industry regulations,” he explains.
In a previous DesignRush podcast, ThinkersOne Co-founder Mitch Joel talked about how AI is not just a passing trend, impacting B2B operations and highlighting the value of strategic partnerships. Watch the video below to learn more:
Additionally, Sandeep shares that active engagement with the developer community further fuels eComchain’s innovation, enabling it to consistently deliver high-quality solutions.
The B2B2C eCommerce company also partners with other industry leaders to add even more value to its platform, ensuring it remains at the forefront of the eCommerce landscape.
“By closely monitoring market trends and actively listening to customer feedback, we can quickly adapt and remain relevant,” he adds.
Inside eComchain’s Innovation Model
Sandeep shares how agencies can use eComchain’s approach to innovation and growth as a model for their own development strategies:
- Prioritize understanding and addressing customer needs while leveraging advanced technologies like AI and AR/VR to enhance your offerings.
- Foster innovation by exploring fresh ideas, staying adaptable to market shifts, and building strong partnerships to broaden your capabilities.
- Focus on delivering a seamless user experience by using data-driven insights to guide decisions and ensuring your services are scalable to meet growing client demands.
- Commit to continuous learning and improvement to stay ahead of industry trends and refine your processes regularly.
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You shouldn’t be scared to test the use of emerging technologies like AI and blockchain to innovate your products and services.
However, this doesn’t mean that you should just jump in without understanding what you’re getting into.
Do your research and find a trustworthy tech partner who will guide you through the process and deliver solutions tailored to your specific needs.
Staying Relevant and Competitive with Client and Market Feedback
Client and market feedback helps refine products and services to better meet customer needs and also create a more competitive and adaptive business model.
According to Sandeep, feedback allows them to understand user needs and identify areas where they can make the greatest impact.
It also helps them prioritize building features that matter most, ensuring they deliver meaningful value.
“By staying aligned with market demands, we keep our platform competitive and relevant. This feedback-driven approach guides our decisions, ensuring we're always moving in the right direction for our users,” he says.
Sandeep shares that eComchain recently developed an AI-powered chatbot that greatly reduces the need for first-level customer support for its clients.
“The chatbot can search for products, recommend alternatives, and provide information on past orders.
In addition, we've integrated AI into the platform to dynamically adjust product pricing based on demand and automatically generate discounts for underperforming product categories,” he adds.
Overcoming Expansion Challenges with a Modular Approach
Organizations in various sectors and locations have unique requirements that can change over time.
This is why eCommerce platforms should ensure they remain scalable and adaptable to different industries and business needs, and Sandeep explains that eComchain ensures this by building flexibility into its platform from the outset.
“Our modular architecture enables easy integration of new features and quick adjustments to existing ones, allowing for seamless customization to meet the specific needs of different industries and businesses.
By closely monitoring market trends and client feedback, we consistently update the platform to remain relevant across various sectors,” he notes.
Performing competitive analysis is also key in maintaining a business’ relevance. Watch our video to learn how to identify your rivals, create a powerful competitor matrix, and strategically assess your business's strengths and weaknesses:
Additionally, Sandeep points out that their cloud-based infrastructure effortlessly manages fluctuations in traffic and data, making it a robust solution for businesses of all sizes.
However, expanding their features and entering new markets comes with its own set of challenges, given the fast-paced nature of the eCommerce industry and the unique demands of different regions.
“At eComchain, expanding features or entering new markets presents several challenges, such as keeping pace with rapidly evolving technology, addressing diverse customer needs, and navigating varying regulations,” Sandeep shares.
To overcome these, he says that the platform prioritizes research and development and adopts the latest tech trends to stay ahead.
“Our platform’s flexible design allows us to adapt easily to the unique demands of different industries and markets.
Additionally, we collaborate with regulatory experts to ensure full compliance in every new market, enabling us to expand with confidence and ease,” he adds.
Leverage Social Shopping Tools to Gain a Competitive Advantage
As social media for eCommerce continues to evolve, platforms like Instagram and TikTok are becoming more essential for brands looking to connect and sell directly with customers.
“Social media platforms are rapidly transforming into direct shopping hubs, with features like shoppable posts, live shopping events, and built-in checkout options,” Sandeep explains.
To capitalize on this trend, he advises businesses to incorporate social media marketing strategies to increase eCommerce sales.
“This involves integrating shoppable posts and live-streaming into your social media strategy while creating engaging content that encourages consumers to make purchases directly through these platforms,” he adds.
Businesses should stay on top of eCommerce trends that define online shopping to quickly adapt, stay relevant, and drive more sales
If you’re one of those companies eager to explore fresh ideas and take calculated risks, now is the time to embrace innovation and adapt to evolving market trends.
Sandeep’s tips and eComchain’s innovation model can help you leverage key strategies to successfully boost your online presence and ultimately grow your business.
