Jack Link's, Busch Light Mess with Sasquatch in Funny Spot

Jack Link's is back to "Messin' with Sasquatch," and this time, it's bringing Busch Light along.

The popular beef jerky brand has partnered with the alcoholic beverage company to highlight how beef and beer make the perfect pair. 

Brb, grabbing a beer with Jack. ​

The Jack in question: pic.twitter.com/iY2KIIah9T

— Busch Beer (@BuschBeer) July 22, 2024

Made together with creative agency Cornett, the two launched a hilarious spot featuring both the sasquatch and Busch Light's very own mascot, the Busch Guy.

Cornett Creative Director Jason Majewski shared that the team considered situations that would "be funny to miss if you were distracted by the deliciousness of Busch Light and Jack Link's."

This birthed the idea behind the spot, as nothing felt more relevant than a man's dream of seeing a sasquatch in real life. 

"It was a blast collaborating with Cornett and Jack Link’s to merge two beloved brands that are so like-minded, both with strong Midwestern roots born from the outdoors," shared Krystyn Stowe, head of Busch & Natural Families.

 

 

 

 

 

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A post shared by Jack Link's (@jacklinksjerky)

In the spot posted on Instagram, Busch Guy explains that "once in a lifetime" photos are never good, but Busch Light and Jack Link's? "Always good." 

Just as the sasquatch was about to sneak up behind a forest explorer eating a bag of Jack Link's and drinking a can of Busch Light, it quickly retreated.

"I thought I heard him," the man says cluelessly, as the spot ends. 

Pulling Pranks on Sasquatch

The latest collaboration between the beer and beef brands comes after Jack Link's ongoing campaign, "Messin' with Sasquatch," which lets the brand's comedic side shine once again by pulling pranks on the mythical forest creature. 

One spot sees a man chopping down a forest tree right before the sasquatch's eyes.

Angered by the act and the persistent teasing from the logger, it grabs a log and throws it in the man's direction, landing not on him but on his truck. 

The sasquatch rejoices as the spot invites viewers to "feed their wild side." 

Another 30-second advert sees a man bungee jumping from a bridge down to the river, where the sasquatch is seen relaxing and smelling flowers.

As soon as the man jumps, he starts plucking the beast's hair, testing its patience. 

The sasquatch then gets a hold of the jumper's hand and slings him back to the bridge, crashing headfirst onto the wooden platform. 

Having garnered significant attention over the years, the sasquatch became a beloved recurring character among Jack Link's commercials.

This kind of brand marketing strategy is commonly used to increase brand awareness and establish brand tone, as evidenced by the following Jack Link's has made over its comedic "Messin' with Sasquatch" series.

Both spots have accumulated over a million views on YouTube alone.

Last May, Cornett also launched a campaign for A&W Restaurants, highlighting the spirit of family fun and enjoying a classic, All-American meal.

Editing by Katherine 'Makkie' Maclang