Calvin Klein has once again recruited "The Bear" star Jeremy Allen White to star in another smoking hot campaign for the Fall 2024 season.
This follows the fan-favorite heartthrob's viral Spring 2024 campaign, which took the internet by storm earlier in January.
Shot by frequent CK collaborator Mert Alas, the award-winning fashion photographer captures the actor as he bares his stunning physique by a sun-drenched pool.
Still sporting the brand's signature underwear, the actor also models the iconic Calvin Klein denim and muscle tees, styled by French editor Emmanuelle Alt.
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Shot in sunny Los Angeles and soundtracked by The Shacks' "Crimson and Clover," the actor embodies the brand's classic American look.
"Calvin Klein's aesthetic has always been timeless, and it was great to be back with them and the entire creative team for this new campaign," he said in an interview.
The campaign will run across OOH, social media, and in-store.
Fans of the actor can expect to see his chiseled figure on massive billboards very soon.
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White is one of the newest actors to join Calvin Klein's prestigious roster of models.
Following up on his massively popular campaign is a smart marketing move that leverages the influencer's excellent track record over the last few years.
Through successful influencer partnerships, Calvin Klein's denim designs are able to remain relevant over the decades.
Swimming in Denim Never Looked This Good
The spot opens with a shot of White in an all-denim outfit, sipping coffee with a smoldering look straight into the camera.
Diving into the clear blue water, he exits the pool dripping wet as the sun shines down on his body, with special attention to his chocolate abs.
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A montage of shots highlights the actor's perfectly chiseled body as he poses and plays with two German Shepherds.
Eventually, the spot comes to an end — if it's not being played on repeat.
Last week, Calvin Klen launched another spot featuring "Past Lives" star Greta Lee.
Editing by Katherine 'Makkie' Maclang
