NBA superstar Jimmy Butler has just unveiled his first physical BIGFACE store, bringing audiences a brand-new immersive spin on the normal coffee shop experience.
Launching just before Art Basel Miami, the idea for the shop initially began as a spontaneous coffee setup in Butler's hotel room during the 2020 NBA playoffs.
Now, the specialty coffee brand created with experiential agency DE-YAN has brought the athlete's dream to life with the launch of the first physical BIGFACE store at the heart of the Miami Design District.
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In a statement to DesignRush, DE-YAN founder Dejan Jovanovic called the BIGFACE store a "perfect blend of functionality and creativity."
"We were excited to work with Jimmy Butler — his vision pushed this to be more than a coffee shop, which resulted in a space that connects through immersive innovative design."
Inspired by Stanley Kubrick's classic "2001: A Space Odyssey," the store features a stunning futuristic design laid out in a way that encourages socialization.
Maintaining a balance between intimate seating areas and communal open spaces, it's elevated by holographic art installations and organic touchpoints for guests to connect with their surroundings.
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The shop is more than just a place for drinking good coffee; it is meant to be a vibrant hub where people come together, find inspiration, and engage in a culture that values connection.
Celebrities, whether they're athletes, movie stars, or singers, are brands in themselves. And with their wide audience reach and creative tendencies, many have launched their own businesses.
BIGFACE is an extension of Butler's identity, providing a great way to share his interests with fans, representing a new type of influencer marketing that is inherent to the brand.
All-Around Brand
Even before the launch of its first physical store, BIGFACE has already made a significant impact in the realms of coffee, design, and fashion.
Founded in October 2021, the brand initially started out selling specialty coffee beans before eventually branching out to mugs and tumblers.
The brand has also launched collaborations with major brands, such as ice cream company Van Leeuwen.
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BIGFACE regularly drops limited-edition merchandise in the form of tees, hoodies, and even denim.
Earlier this year, the brand also launched READYBEV, a line of ready-to-drink canned coffees.
Although giants like Starbucks and Tim Horton's still dominate the coffee scene, the market is ripe for disruptors like BIGFACE.
Meanwhile, San Francisco Bay Coffee recently launched an animated campaign to promote its environment-friendly compostable coffee pods.
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