Osborn’s responsibility will be to build upon Global Group’s commitment to adopt the Ad Net Zero 5-point action plan and oversee its integration into the US business.
His appointment can be seenas an invitation to the US ad market, which represents nearly half of the global ad spend, to join the international chapter of companies committed to reducing their carbon footprint.
Osborn will be participating at 2022 ANA's Masters of Marketing Conference at the end of October, where he will be talking about sustainability and the US ad market's response to the climate crisis. Then on November 9 and 10, he will be joining several other eminent speakers at the Ad Net Zero Global Summit.
In addition to that, Ad Net Zero USA will take part in Advertising Week New York and join a special VIP reception at the British Consulate hosted by Stillwell Partners and the British Government.