Fashion icon Julia Fox has collaborated with Velveeta to launch a new cheese-colored hair dye, which she debuted at yesterday’s New York Knicks home game.
The release of the limited-edition “Velveeta Gold” is a part of the cheese brand’s “La Dolce Velveeta” campaign, which promotes individuality and self-confidence as embodied by the Italian-American actress.
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“’La Dolce Velveeta’ is a lifestyle – always confident and forever in service of living by your own rules,” Velveeta Brand Manager Stephanie Vance said in a press release.
“We are always looking for new ways to help fans live La Dolce Velveeta and hair was the perfect place for us to invite pleasure seekers to proudly express themselves and show off their unique style and individuality,” she added.
Collaborating With Julia Fox
Fox is known for her eccentric fashion choices, as well as her daring hairstyles and hair colors, so if anyone can pull off the “Velveeta Gold” hair dye, it’s her.
For the debut of her new look, the “Uncut Gems” star wore a white leather pointed bustier, a matching bikini, white stockings, and silver heels, making her cheesy hair color stand out.
Completing the look is a bright yellow furry coat, and of course, a transparent purse with a loaf of Velveeta cheese inside.
and the Velveeta cheese | Source: Kraft Heinz Co.
“The signature Julia Fox vibe is something that can’t be explained and one that exudes confidence and continuously pushes the boundaries of the status quo,” Fox revealed.
“When Velveeta shared what their brand is all about, it truly resonated with me as I am always trying to live life to the fullest and go all in for the things I love. I love my pasta and cheese, so Velveeta is an immediate ‘yes,’ and Velveeta Gold hair is a look I can get behind,” she added.
The “Velveeta Gold” semi-permanent hair dye can be purchased on Amazon for $7.50, priced the same as the brand’s cheese loaf.
