Key Takeaways:
- Kerrygold and Native Denims partnered to launch limited-edition jeans with a special embroidered pocket for St. Patrick's Day.
- The design blends fashion and functionality, tapping into Irish heritage and everyday snacking habits.
- Creative brand partnerships drive engagement by merging product utility with cultural storytelling.
Ornua Foods brand Kerrygold is celebrating St. Patrick's Day with a denim upgrade — jeans designed to hold its signature cheese snacks.
The Irish dairy brand teamed up with Native Denims to create a limited-edition pair of jeans featuring a dedicated pocket perfectly sized for snackable cheese packs.
Inspired by Irish folklore, where cheese was once hidden in clothing to ward off faeries, the "cheese pocket" gives the classic denim pocket a delicious new purpose.
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Crafted from premium organic indigo denim, the jeans feature gold stitching and a Kerrygold-branded leather back patch.
Of course, the centerpiece is an embroidered pocket inspired by the buttercups in Kerrygold's logo.
Creative brand partnerships work well when they tap into everyday habits, like always needing a snack on hand.
Kerrygold and Native Denims turned a simple denim detail into a fun and functionable snackable fashion detail that gets people talking (and eating).
The Cheese Pocket You Never Knew You Needed
Kate Saul, VP of Marketing at Ornua Foods North America, explained in a press release how the collab brings style and snacking together.
"Kerrygold Cheese Snacks are made for on-the-go enjoyment, so we thought — why not create a pocket made just for them?"
Meanwhile, Native Denims Managing Director Dave Cesari chimed in to highlight the unexpected yet very Irish nature of a cheese pocket.
"We put a focus on the smallest pocket of our denim jeans, giving it an elevated design worthy of holding beloved Kerrygold cheese snacks."
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For those who want to secure their shot at the ultimate snack-friendly jeans, kerrygoldcheesepocket.com is the place to be.
Fans can sign up for a text reminder to make sure they don't miss out when the promotion goes live on March 19 at 1 p.m. ET, with sizes available for both men and women.
Food-inspired novelty clothing has become a wider marketing trend over the last few years.
Last June, Ore-Ida teamed up with "Napoleon Dynamite" star Jon Heder to launch a special pair of pants with a pocket for Tater Tots. Four months later, Hot Pockets dropped a Christmas sweater with zip-off sleeves to commemorate the removal of its crisper sleeves.
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