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Krispy Kreme is commemorating World Kindness Day, which is celebrated annually on November 13, by giving away free doughnuts.
The global doughnut chain is giving the first 500 people who visit each participating branch today a free dozen of its Original Glazed Doughnuts to inspire people to spread kindness.
While Krispy Kreme operates in more than 40 countries, the free Original Glazed dozen will only be available at participating shops and drive-thrus in the U.S.
No purchase is necessary to avail of the free doughnuts.
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“World Kindness Day is a reminder that we can all make a positive impact in people’s lives, including through small gestures like sharing a sweet treat.
We hope that each dozen Original Glazed doughnuts we give away enables and inspires many dozens of small acts of kindness,” said Krispy Kreme Global Chief Brand Officer, Dave Skena.
Krispy Kreme has sweetened many special days and events in the U.S. with free deals, including:
- Giving veterans free doughnuts and coffee
- Free doughnuts to guests on Election Day
- Free doughnuts to celebrate its recent expansion to select Chicagoland McDonald’s restaurants
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Customer engagement strategies like giveaways on special occasions increase foot traffic and foster brand loyalty, aligning Krispy Kreme with positive social causes.
It reinforces the brand’s broader mission of creating deeper emotional connections with its customer base, which can drive long-term success.
Meanwhile, brand collaborations help businesses widen their audience reach. McDonald's and Krispy Kreme announced their nationwide partnership earlier this year.
Following a successful trial run in 160 McDonald's restaurants across Kentucky, doughnut lovers can now grab their favorite dessert, both individually and in boxes of six, at McDonald's locations.
