LAFOURMI and Puma gear up for the Qatar World Cup and declare an open advertising season with the “Fearless” promotion.
The “Fearless” campaign follows a group of youngsters as they go about their usual business, reminiscing about their favorite soccer moments and players.
The 3-minute video sees each of them telling a story, then showing the player in question performing a soccer “miracle.”
The youngsters themselves act with courage and determination and meet life and its many challenges head-on, embodying a fearless attitude.
The passion with which the young stars of the ad talk about the soccer field is absolutely contagious.
Besides Neymar Jr, whose appearance was to be expected given the fact that this is a Puma ad, some other soccer stars include Antoine Griezmann, Kingsley Coman and Memphis Depay.
A couple of female soccer players make an appearance as well, namely Sara Björk and Fridolina Rolfö. Nikita Parris, Antony Gakpo and Christian Pulisic all show up in a glorious fashion to encourage fearlessness, and promote soccer.