K-pop superstar group LE SSERAFIM joins Sony for a bold new spot, launching a fresh colorway of the electronics giant's noise-canceling 1000X series headphones.
Part of the brand's "For The Music" campaign that launched in July last year, the stunning 71-second film boasts the award-winning qualities of the WH-1000XM5 headphones and WF-1000XM5 earbuds.
It also highlights the chic new Smoky Pinkcolorway that perfectly complements LE SSERAFIM's stunning visuals.
The spot is sure to be a delight to fans, as it accentuates all the charms of the chart-topping girl group's five members:
- Kim Chaewon
- Sakura
- Huh Yunjin
- Kazuha
- Hong Eunchae
The spot is set to their latest hit single "CRAZY" from the group's same-titled fourth mini album.
Its August 30 release saw the album debut at No. 7 on the Billboard 200, taking the No. 1 spot on Billboard's Top Album Sales chart and selling over 47,000 equivalent album units in just a week.
At the time of writing, the single's music video (which features an appearance from the Iconic House of Juicy Couture) has garnered nearly 70 million views across different versions.
"The connection we have with our fans is everything, and we can't wait for them to be able to experience our music with Sony's awesome Smoky Pink 1000X headphones and earbuds," LE SSERAFIM said in a brand statement.
Boasting some of the best sound quality and noise canceling abilities currently available on the market, Sony's flagship model is a feat of audio engineering.
With its "For The Music" campaign, the brand continues to build deeper connections with both artists and fans, leveraging major influencer partnerships to scale its audience.
Overall, the campaign aims to promote a more refined appreciation of music with a premier suite of Sony products.
For All the Girly Girls
The futuristic commercial begins with a pink and silver spaceship soaring across the cosmos.
Inside the spacecraft, one of three high-tech preservation containers reveals a pair of Sony 1000X headphones in Smoky Pink.
Suspenseful music builds the tension as a montage shows quick clips of each LE SSERAFIM member modeling the new headphones.
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The spot then cuts to a scene of the girls hurtling toward an alien planet, each aboard an escape pod.
Amid the deafening noise of re-entry, they tune out the sound with the touch of a button and begin to play "CRAZY."
Landing on an alien planet, the spot ends with the girls modeling the headphones in a variety of cute scenarios.
NewJeans, LE SSERAFIM's sister group under entertainment agency HYBE, also appeared in a campaign for PlayerUnknown's Battlegrounds earlier in June.
Editing by Katherine 'Makkie' Maclang
