After yesterday's major leak, Jaguar officially launched its EV concept at the Miami Art Fair.
Dubbed "Type 00," a set of photos shared on the brand's social media account all but confirmed the accuracy of the leaked images, which only sport minor differences to the final designs.
The concept was unveiled onstage by Prof. Gerry McGovern OBE, who is also Jaguar's chief creative officer.
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During the introduction, the British car designer directly addressed the luxury carmaker's controversial "Copy Nothing" visual rebrand last month:
"Controversy has always surrounded British creativity when it's been at its best. David Bowie, Vivienne Westwood, and architect Richard Rogers were some of my creative heroes. They were British trailblazers who challenged convention and had no desire to copy the norm.
In the same way, when Jaguar was at its best, it threw away the car design rule book and created E-Type and the XJS."
McGovern also reiterated Jaguar Founder William Lyons' words, making it clear that the brand stands firm behind its new visual identity:
"A Jaguar should be a copy of nothing. Don't be held back by the past. Be brave. Be fearless. Copy nothing. Create new objects of desire."
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He further reinforced the polarizing campaign's goal with the statement:
"At our very best, we have never conformed, and this uncompromising creative approach runs from these exuberant proportions, all the way through the finest details."
As the CCO continues with his speech, the EV's design is shown on the screen, later on revealing the official names of the two colorways.
London Blue is a very British shade reminiscent of the 60s classic E-Type, while Miami Pink is a nod to Miami Art Week, Art Deco architecture, and the city's wild culture.
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However, the official reveal didn't do much for Jaguar's audience reception.
Droves of netizens took to the comments section to express their blatant hatred of the brand's new direction, mimicking fan reactions to the initial leak.
Even Jaguar's clarification that "Jaguar Type 00 is a non-production vehicle" drew hundreds of negative comments.
Oh come on
— Janke (@GA_Optimal) December 3, 2024
So You just made an art project that everyone dunked on
Many condemned Jaguar for making noise over something that won't even be produced.
One user even wittily sarcastically suggested that the campaign title should be "Release Nothing," instead.
Even with these negative comments, Jaguar continues to respond to valid questions on X, showing the brand's commitment to engaging with its audience with the right information.
The Concept Photo Leaks
Just days after a radical rebrand that left audiences divided, concept photos of Jaguar's newest electric GT car have been leaked online, revealing the new design that's a huge departure from the manufacturer's previous models.
Already reeling from the criticism regarding the brand's "Copy Nothing" campaign, Jaguar faces more problems following the unsanctioned reveal of its new EV ahead of its official one at Miami Art Week.
Featuring an angular, boxy design, elongated bonnet, and shocking bright pink exterior, the concept photos were initially posted on the online forum Coche Spias by admin "The_Osco."
The car's front windshield transitions directly into its side windows, giving it a futuristic wraparound look.
A grille-like design features prominently on its front end, while its back cab showcases similar-looking vents. A slatted roof rounds out this motif, which is said to be featured prominently in Jaguar designs moving forward.
Surprisingly, the electric vehicle has no rear window or rear-view mirror. Instead, industry observers speculate that rear-view cameras will be mounted on several parts of the vehicle.
The design is far from its final iteration, as Jaguar plans to officially release a four-door electric GT sometime in 2026.
According to brand statements, the EV will have a range of more than 430 miles, an output of 575 bhp, and a price tag of over $127,000.
In the world of automotive design, evolution and innovation are necessary for even the largest brands to continue growing.
And by effectively marketing upcoming designs, manufacturers can scale their reach and drum up interest for future models.
Barreling in a New Direction
Many car enthusiasts have shared strong opinions, with some claiming it looks "like Barbie designed a Cybertruck."
Other fans have pointed out its similarities to concept cars by other manufacturers, challenging Jaguar's new "Copy Nothing" tagline.
One fan even humorously compared the shape of its headlights to the eyes on Iron Man's helmet, while another likened its rear to airconditioning vents.
SPY PHOTOS LEAKED! The Jaguar NONSENSE CONTINUES With Images Spilling Out Early. Are They Going Into The Air Conditioning Business With This REAR? https://t.co/hXlqxexESxpic.twitter.com/5d1gef9mQf
— AutoSpies (@AutoSpies) December 2, 2024
Despite what many may say, the undoubtedly eye-catching model has generated considerable buzz in a short amount of time.
This seems to be the norm for Jaguar's latest effort, which has prompted polarizing reactions from within the creative industry.
In fact, a few days ago, creative music agency IMAGINE launched the first episode of its newest series just to respond to Jaguar's rebrand.
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