Liquid Death is back with another radical campaign, teaming up with Gopuff to celebrate the holidays by letting three lucky fans throw their own hot tub party.
Customers who order at least $20 worth of Liquid Death products through the 15-minute delivery service before January 3 will be entered in a sweepstakes for a chance to win a customized hot tub.
That's not all, though. Customers who don't win will still be entitled to receive a free Liquid Death x Gopuff bathing suit, while supplies last.
The deluxe 6-seater hot tub features 20 high-power jets and 11 cupholders, perfect for enjoying everyone's favorite drink in the winter cold.
In a statement to Muse, Liquid Death VP of Creative Andy Pearson highlighted how the new campaign gives people the chance to enjoy "peak hot tub party season."
Creative agencies continue to push the boundaries of branding, and Liquid Death’s latest campaign is proof of how bold ideas can captivate audiences.
This campaign showcases the kind of strategic brand partnerships that elevate both product appeal and cultural relevance.
Seasons' Bleedings
A short 44-second ad from Liquid Death opens with glamor shots of "a powerful new machine," highlighting its "high performance" qualities.
The spot then switches to a hilarious skit depicting a Liquid Death fan winning a hot tub, which is delivered right to his driveway.
He wastes no time and immediately throws a raging hot tub party with all his friends, who go crazy with cans of their favorite drink.
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Meanwhile, one overly enthusiastic partygoer emerges from the tub completely naked and is offered a pair of Liquid Death swimming shorts, closing the spot.
The canned water brand has continued its streak of marketing wins over the last year, teaming up with a wide range of products to constantly evolve its identity.
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Earlier this month, Liquid Death teamed up with adult diaper brand Depend to launch the limited-edition "Pit Diaper," a quilted leather ensemble that ends the problem of concertgoers having to use the restroom.
Back in November, the brand collaborated with Dr. Squatch to launch the limited-edition "Dirt Murderer" soap.
