Liza Koshy Retires as Supergoop! 'Chief Super Officer' in Campaign Finale

American actress and YouTuber Liza Koshy is hanging up her (sunscreen-filled) shades in the final chapter of Supergoop!’s “Feel Super” campaign, closing a month-long run of wild SPF inventions and chaotic comedy.

Launched in time for Skin Cancer Awareness Month, the campaign follows Koshy as the self-appointed "Chief Super Officer" of the SPF-first skincare brand.

She’s brought a mix of over-the-top ideas and radiant confidence to the role, aimed at getting everyone to treat sunscreen like second nature.

But in the finale that dropped last May 7, she comes to a bright realization: Supergoop! doesn’t need a Chief Super Officer anymore... because its formulas already make people “feel super” on their own.

 

 

 

 

 

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A post shared by Liza Koshy (@lizakoshy)

“We know that finding an SPF that feels right can be a challenge, which is why our community loves our products—they completely transform the sunscreen experience," shared CEO Lisa Sequino. 

"Partnering with Liza Koshy captures the bold, playful energy that Supergoop! is known for and amplifies our mission to help everyone Feel Super, both physically and emotionally, every single day.”

The campaign ran across digital, social, connected TV, out-of-home placements, and Sephora retail stores.

It continues to highlight Supergoop!’s top products, including:

• Glowscreen
• Unseen Sunscreen
• PLAY

Notably, it also came with real-world activations, including giveaways and surprise store visits, all built to promote sun safety in fun, unexpected ways.

When an awareness campaign turns a skincare routine into an engaging story, it reminds creative agencies that emotional connection doesn’t have to come at the expense of humor or utility.

Not only that, it reminds brands that they can adopt similar strategies, potentially reshaping health awareness campaigns across the industry.

A Super Sign-Off

Each campaign spot featured a new, often ridiculous way for Koshy to convince people to wear SPF — this includes over-the-top Supergoop-branded innovations that pair well with their products.

 

 

 

 

 

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A post shared by Sephora (@sephora)

One of the spots featured an in-store cameo, where Koshy helped shoppers pick her SPF go-tos.

However, one standout invention I personally found cool were the "SuperShades." 

Apart from being a wacky yet unapologetic fashion statement, it was also co-designed with Italian streetwear artist Mattias Gollin. Fans even got a chance to win a pair during an exclusive summer giveaway!

All the kooky spots culminate in a grand finale, where Koshy wraps up her campaign stint with a typically dramatic exit: a moment of SPF soul-searching leads her to realize that her job is done.

 

 

 

 

 

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A post shared by Supergoop! (@supergoop)

The lightweight, skin-loving formulas speak for themselves.

It’s a fitting sendoff for a campaign that never took itself too seriously, even while pushing an important message.

As the spots showed, protecting your skin doesn’t have to be boring. It can be super.

Previously, Mischief and e.l.f. teamed up with Rebecca Black to voice a sassy pony in a whimsical and comedic campaign.