LEGO and Epic Games are teaming up with Grammy-nominated artist and gaming enthusiast Madison Beer to introduce two major developments in LEGO Fortnite.
This month, the two gaming giants spiced things up with a major update for LEGO Fortnite Odyssey, as well as the release of a new roleplaying game titled "LEGO Fortnite Brick Life."
To bring hype to these experiences, LEGO and Epic Games launched two spots starring Beer across social media, where she rallies gamers to defeat the Storm King in Odyssey and showcases what Brick City has to offer.
Apart from the commercials, Beer also hosted her very own Twitch livestream last December 20 to show fellow gamers how they can explore, enjoy, and play the new game modes.
See you in chat as @madisonbeer, @Kazify, @SnailFortnite, and @OMGitsAliA take on the Storm King today at 4:30PM ET...think they have what it takes? https://t.co/zakem1nY5kpic.twitter.com/dREb9d0gtJ
— LEGO Fortnite (@LEGOFortnite) December 20, 2024
In a statement, the popular artist shared her excitement about participating in the campaign:
“Teaming up with the LEGO Group and Epic Games and diving into the world of LEGO Fortnite has been so much fun and these new updates are next level and offer something totally different. From taking on the Storm King in LEGO Fortnite Odyssey to building out a world in LEGO Fortnite Brick Life, there’s so much to explore."
First introduced last December, LEGO Fortnite serves as a centralized platform that gives players the best of both gaming franchises.
The newly updated LEGO Fortnite Odyssey introduces gamers to the new survival mode "Storm Chasers," where players must do everything it takes to stop the Storm King from finishing his sinister quest.
Meanwhile, LEGO Fortnite Brick Life allows players to take a step back and explore Brick City to find different landmarks and locales.
In this game mode, they can meet up with friends, decorate their own space with LEGO furniture, and work all sorts of jobs.
Beyond the fun and excitement they bring to gamers, the two new launches from Epig Games and LEGO are a display of their long-term partnership and commitment to delivering fresh gaming experiences.
Through a fruitful brand partnership, the two are able to bring something new to the table that children and families are sure to enjoy this holiday season.
Collaborating with digital marketing agencies can further amplify these initiatives, helping brands reach wider audiences and drive engagement across platforms.
It's Game Time
The first spot for Brick Life sees Beer walking into Mad B Realty to have a meeting with the LEGO Fortnite Brick Life investors.
Entering the board room, she is met by three young investors, to whom she pitches the new game to.
We then get a look at Brick Life's breathtaking sceneries, with a beach that's "half Miami Beach, half Santa Monica Pier, half cat heaven" where you can set up your own villa.
Catch me ice skating all day ⛸️ pic.twitter.com/iqeeMsgvzU
— LEGO Fortnite (@LEGOFortnite) December 22, 2024
In this game mode, players can also coast the streets on their LEGO motorcycles, visit the fortune teller, or head to the rooftop club.
Notably, they can also ride hoverboards, have LEGO-fied food they've always dreamed of, and so much more.
"To recap, this isn't just a nice place to live. This is the most social, creative, and playful LEGO world ever," Beer says, before receiving a standing ovation from her audience, closing the spot.
Meanwhile, the LEGO Fortnite Odyssey spot kickstarts with Beer interrupted by a LEGO news broadcast reporting that the Storm King has invaded Odyssey.
Beer, together with a pizza delivery girl (who forgot her ranch sauce order), heads to the gaming desk to tell viewers of the terror the Storm King brings to the game.
"Which is why we're assembling a super squad to come together and save LEGO Fortnite Odyssey," she tells the stream.
She then goes through the different kinds of heroes she would be recruiting to take part in her team to stop the Storm King.
Suddenly, she's interrupted by another delivery guy who hands over her side of ranch sauce. As the two delivery people walk out, Beer whips out a gigantic sword to prepare for battle, and the ad ends.
This partnership and other creative marketing initiatives may just be the reason why LEGO defied the odds with a jump in revenue despite declining U.S. toy sales.