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Smart bed company Sleep Number is redefining quality sleep with a new campaign.
Made with agency 72andSunny, the latest initiative features NFL star Matthew Stafford alongside his wife, bringing to light the many benefits of having a smart bed (and life partner).
With customizable options that you can tailor to your liking, Sleep Number is poised to be the perfect smart bed for couples with different sleep preferences.
Being the NFL's Official Sleep and Wellness partner since 2018, it was only fitting for the brand to team up with the Los Angeles Rams quarterback and his wife Kelly to talk about the impact of its innovation on real-life couples.
Apart from the spot with Stafford, the brand has also teamed up with the famous Kelce brothers to promote the brand in their popular podcast, "New Heights."
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Notably, its social campaign also includes a handful of NFL stars, including Creed Humphrey and Aaron Jones, American tennis player Jessica Pegula, and influencer Erin Azar.
By having renowned personalities share their honest experiences with the brand's product, Sleep Number is able to establish brand affinity, building loyalty and strong emotional connection to customers both new and old.
It's a textbook example of effective celebrity and influencer marketing at play, bringing in higher engagement, enhanced reach, and potentially improved ROI for the business.
Why Sleep Number is the NFL Player's Top Choice
The 30-second spot kicks off with the statistic revealing that 80% of NFL players choose Sleep Number as their smart bed of choice.
Stafford then comes to share how it has benefited him.
"Because the higher my sleep IQ score, the better I play," the quarterback reveals.
However, that's not the only reason.
"Hi, me, I'm the other reason," Stafford's wife Kelly hilariously admits.
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The two then go on to share their different bed preferences. While Matthew likes his side of her bed firm, Kelly likes her side soft.
Luckily for them, Sleep Number can fulfill their requests, giving them the ability to toggle the firmness of their bed according to their wants.
More than that, the smart bed also allows them to adjust the temperature, which comes especially handy since Matthew likes to sleep cool, while Kelly likes to sleep warm and cozy.
"And I really like it when we both get what we want," Stafford tells the audience with a wink, as the spot ends.
Brands are all about tapping football players for the new NFL season.
In the past week, Brock Purdy, Saquon Barkley, and Dan Campbell starred in Applebee's latest campaign.
Editing by Katherine 'Makkie' Maclang
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