A 30-second spot sees soccer stars Christian Pulisic, Carli Lloyd and Guillermo Ochoa wind down ahead of the Qatar World Cup by engaging in a friendly match of foosball, of all things.
What else to expect from Michelob ULTRA’s star trio?
The ad features Pulisic with his back against the wall as Lloyd pummels his goalie relentlessly, and Ochoa, who is hanging out in a booth with friends, waits for his turn to shine at the foosball table. Every one of them is enjoying a fresh-looking bottle of Michelob ULTRA light lager as the ad comes to an end, reminding viewers that “it’s only worth it if you enjoy it.”
The final line of the ad is the very core of Michelob ULTRA’s message ahead of the Qatar World Cup -- that is “joy is an essential part of the journey for soccer’s biggest stars and its biggest fans”.
Without joy and the celebration of soccer as a beloved sport, there’s little to look forward to in the upcoming championship.