MONCLER's Pre-Fall 2025 Campaign Takeaways
- The campaign features Brooklyn and Nicola Peltz Beckham exploring London in themed Pre-Fall 2025 looks.
- MONCLER’s fabric selection emphasizes tactile richness, using a mix of fine wool, tweed, bouclé, technical nylon, leather, and shearling to create a sense of both warmth and lightness.
- City-as-character approach continues the brand's recent strategy of shooting in cities meaningful to its campaign stars.
Not every fashion story starts with “I love you,” but this one does.
MONCLER’s newest campaign features Brooklyn and Nicola Peltz Beckham walking the streets of the city where their relationship first took root.
“London, A Love Affair” is a visual story of personal connection and a showcase of MONCLER’s Pre-Fall 2025 collection, centered around refined urban clothing meant for real-world moments.
It captures the husband and wife's chemistry in off-guard moments, showcasing shared memories rather than dramatic setups.
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Nicola, styled in textural layers of tweed, bouclé, and leather, shows how comfort and polish can coexist.
Meanwhile, Brooklyn wears quilted nylon jackets and coordinating separates in muted colors.
Both wardrobes are practical yet styled with care, clearly chosen to mirror the couple’s everyday habits.
“Nicola and I move in sync. That’s what this campaign is all about, being in tune with each other and with the city around us — London, a city we love. Sharing moments in places that are special to us both.
This shoot felt like a snapshot into our life — walking through the city, laughing between takes, wearing pieces that we would wear in our everyday lives,” Brooklyn Beckham said in a press release.
The scenes suggest an intimacy that sells more than just clothing. It offers a glimpse into a lifestyle built on shared rhythm.
Fall, in love. ​
— Moncler (@Moncler) June 30, 2025
​#MonclerCollection Pre-Fall 2025. ​
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Coming soon. pic.twitter.com/yIWZ7y18ND
It’s the kind of quiet storytelling that lets the audience feel invited, not sold to.
Instead of pushing the collection, the campaign focuses on the small details: routine walks, shared glances, clothes that look lived in.
It doesn’t try to impress with spectacle, but instead, captures the restraint Brits are known for.
From my point of view, I can see how for MONCLER, lasting connection comes from moments that feel real enough to remember.
Real Cities, Real Stories
This campaign continues MONCLER’s recent pattern of featuring high-profile names in meaningful cities.
Penn Badgley walked through New York, Arnaud Binard and daughter Maya Rose in Paris, Joaquín Furriel in Madrid, and now the Beckhams in London.
Each time, the chosen personalities share a real connection to the city they represent.
This time, the authenticity similarly doesn’t feel manufactured or overly directed.
It comes across as a natural extension of the couple’s relationship, allowing their connection to guide the narrative rather than relying on heavy-handed messaging.
But this intimacy, however carefully framed, arrives amid speculation.
The couple has reportedly grown distant from Brooklyn’s parents, David and Victoria Beckham, a rumor neither side has addressed directly.
However, Brooklyn and Nicola were noticeably absent during David's recent 50th birthday celebration.
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MONCLER’s campaign skirts this tension and seemingly anchors itself in the public narrative surrounding the couple.
From a branding perspective, I think this introduces a delicate yet interesting balance.
On one hand, Brooklyn and Nicola offer cultural relevance and global recognition.
On the other hand, associations with public family tension, especially one involving a legacy brand like the Beckhams, can complicate storytelling and even risk backlash.
It can even be fodder for sensationalized tabloid headlines.
The photos that will break David and Victoria Beckham's hearts: Brooklyn and wife Nicola Peltz pose in Moncler ad that they secretly flew to UK to shoot amid family feud https://t.co/X6pItHTm19
— Daily Mail Celebrity (@DailyMailCeleb) July 3, 2025
When the face of your campaign is rumored to be estranged from Britain’s most iconic family, it shifts audience perception, even if subtly.
And it also likely ups their curiosity, giving the campaign more real estate in the minds of consumers.
For MONCLER, the decision to stay focused on personal intimacy rather than family legacy may be calculated.
It distances the brand from drama, but also narrows the scope of resonance.
Fashion is deeply tied to public image, and in this case, part of the appeal is what’s not being said.
Our Take: Can Legacy Still Feel Personal?
I think this campaign gets one thing exactly right: it understands that personal branding doesn’t have to mean overexposure.
Brooklyn and Nicola bring name recognition, but what makes this work is that they don’t feel like they’re performing.
There’s an ease to how they’re styled, how they interact, and how the clothes are framed within real city spaces.
I think Brooklyn isn’t riding on his parents’ name here. Instead, he’s carving out his own narrative that still feels connected to where he comes from.
It’s subtle but intentional. This kind of continuity matters when you’re trying to build emotional relevance across generations of customers.
Putting famous names in a campaign only works if you let them be themselves, and MONCLER did that here.
Meanwhile, the Kardashian-Jenner brood is staying strong, with Kim Kardashian and Kris Jenner starring in the recent SKIMS collab with luxury fashion brand Roberto Cavalli.
From runway to retail, these teams help fashion brands stay visible, relevant, and in demand:
