The National Basketball Association’s (NBA) marketing and production arm, NBA Entertainment, teams up with Horizon Sports & Experiences (HS&E) as the league expands its international presence.
HS&E, a new subsidiary of Horizon Media, just launched last month with industry leader David Levy, former President of Turner Broadcasting, in command as co-CEO.
Known for its expertise in the metaverse, HS&E will provide virtual reality games, interactive experiences to basketball fans in prominent NBA events, and data analytics that could help the basketball association reach its target market.
Although the NBA has seen some social media success in Europe, the league notes there is still a lot to improve regarding its global marketing and branding.
With Levy on lead, the basketball association believes HS&E plays a significant role in helping them better understand the needs of their fans and how to reach them.
"During his many years as an NBA partner, David has demonstrated his creative and innovative approach to branding and growing businesses," said Gregg Winik, NBA President, Content, and Executive Producer.
Levy has worked with the NBA as a broadcast partner for 35 years.
“The NBA is a great brand, and I’m fortunate to have built long-term relationships with the professionals at the NBA based on trust, creativity, and results,” said Levy. “We pushed each other and won together, and I am looking forward to this next chapter.”
