The No7 Skin Rehab Tour is officially hitting the road, bringing an immersive skincare experience to cities across the U.S.
This cross-country campaign from No7 Beauty, which is part of Walgreens Boots Alliance, introduces the brand’s latest science-backed skincare line, Derm Solutions.
In partnership with Walgreens, the double-decker bus tour is making stops in key U.S. locations, including New Orleans, Miami, Orlando, Fort Lauderdale, and Chicago.
Developed by creative agency VML, the No7 Skin Rehab Tour is designed to engage consumers through interactive skincare education.
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Aboard the transformed bus, attendees can enjoy the following complimentary offerings:
- Skin screenings using No7 Pro Derm Scan technology
- One-on-one consultations with board-certified dermatologists
- Exclusive giveaways, including No7 products and a custom skincare fridge
Visitors will also get to experience an interactive digital wall to share their skincare journeys, as well as a relaxing lounge with adaptogen-infused refreshments.
Bringing a More Hands-On Skincare Experience
As the #1 science-backed skincare brand in the U.K., No7 has been at the forefront of beauty innovation for 90 years.
With this initiative, the brand continues its expansion in the U.S. market, offering consumers expert-driven solutions for healthier-looking skin.
No7’s tour taps into the growing trend of experiential marketing, giving people a more practical way to connect with the brand and discover its products.
It helps No7 stand out in the competitive U.S. skincare market, where more and more consumers are looking for science-backed, dermatologist-approved products.
Partnering with Walgreens also strengthens the brand’s reach, making expert skincare solutions more accessible to shoppers nationwide.
Meanwhile, e.l.f. Cosmetics launched its own activations campaign last year to empower women at the Billie Jean King Cup.
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