Healthcare startup Nourish debuts its first TV commercial featuring American soccer star Alex Morgan, who is also its angel investor.
Released on Monday, the ad campaign aired four 30-second videos on CNN, Hulu, Scripps, and the Nourish YouTube account along with three additional creatives.
Taking a straightforward approach, the videos center on Morgan’s experiences with Nourish.
She shares how its registered dieticians (RDs) helped her through her pregnancy, athletic career, and her relationship with food.
The commercials also highlight how anyone can experience the benefits of personalized nutritional guidance, ending with the tagline "Find your personal dietician."
This campaign marks Nourish’s venture into connected TV advertising, as it targets the wider public in its mission to make personalized nutrition support accessible.
Nourishing Good Habits
Aiming to help people lead healthier lives, Nourish pairs evidence-based nutrition counseling with technology to deliver a comprehensive wellness approach.
Otherwise known as its food as science program, Nourish’s services include personalized RD visits and medically tailored meal delivery — all accessible through its innovative app.
Patients can easily find the right dietician by choosing from thousands of practicing dieticians in Nourish’s network across 50 states.
Significantly, 94% of its patients pay $0 out of pocket — fully covered by insurance — empowering people to manage chronic conditions and improve overall health.
By partnering with Morgan, Nourish strives to shine a spotlight on the value of nutrition and a healthy diet, as we go through the various stages of our busy lives.
Nourish Co-Founder and President Sam Perkins elaborates about the partnership in their press release:
"Alex's story of working with a dietitian to maintain her health and performance as a professional athlete and a mother is inspiring and resonates deeply with our mission. We're proud to be making this level of personalized nutrition support accessible to every American."
Earlier this year, Genentech and Grey Health teamed up to create an animated video on wet age-related macular degeneration.
Editing by Katherine 'Makkie' Maclang
