On Wednesday, Brazilian marketer Tiago Ribeiro “Tito” held an exclusive lecture for Ogilvy Miami’s team.
It wouldn’t be the first lecture the famous Brazilian marketer gave for the New York agency’s Miami branch.
The conference, part of the Ogilvy Miami Talks series, was an opportunity to hear more about eCommerce, digital culture, social networks and web 3.0.
Ribeiro also wished to take this opportunity to discuss disruptive concepts and methodologies in connection to innovation, and explain some of the challenges of staying innovative given the current circumstances.
He was also to share his insight regarding Latin American consumers, their habits and behaviors, and help the Ogilvy Miami team better understand the demographic.