Gap brand Old Navy and Jennifer Hudson are gearing up to spread the holiday cheer this year with a brand-new campaign.
Dubbed "Love Is In The House," the campaign features a 30-second spot staring the Emmy, Grammy, Oscar, and Tony Award winner as the hostess of the Old Navy House, a magical home where guests — even furry ones — can have a glamorous holiday.
Hudson shared her love for the holidays in a press release, highlighting Old Navy's festive spirit as a driving force behind the collaboration:
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The singer is supported by a quirky cast of special guests, including:
- Dancer and influencer Lexee Smith
- Dancer and choreographer Raphael "The Sandman" Thomas
- Nine-year-old dancer Brody Hudson Schaffer, a.k.a. Boss Baby Brody
- Old Navy's very own Magic the Dog
Gap Inc. Creative Director and Old Navy Chief Creative Officer Zac Posen also added that to maximize the campaign's reach, it ties into the release of Hudson's first Christmas album, "The Gift of Love," with the inclusion of the track "Winter Wonderland."
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Hudson's album release will also be marked by a four-city tour that will visit major venues in Brooklyn, Chicago, Los Angeles, and Las Vegas.
Fans can also purchase the album at select Old Navy stores along the tour route.
Old Navy's holiday campaign will air across cinema, primetime TV, social, and streaming, as well as during 34 NFL games across Thanksgiving and Cyber Monday game days.
"Love Is In The House" is one of the first holiday campaigns to be released this year, a brand marketing strategy that gives Old Navy a considerable edge in advertising space.
A Winter Wonderland
A 30-second commercial titled "Holidazzling!" begins with a picture-perfect shot of a little house on a hill during wintertime.
Singing her new cover of "Winter Wonderland," Hudson sets the scene in a dazzling black outfit, ringing a small bell.
An extended cast of characters bursts into the home, setting up decorations and performing elegant yet cheerful moves.
Conga lines and cha-cha steps lighten up the space as it continues to snow outside.
The partygoers stay warm and merry, continuing the festivities while Hudson closes the ad on a high note, literally.
Late last month, Hudson also starred in a major campaign for Dawn Dish Soap, featuring the brand's famous ducklings.