Mondelez International, the company making Oreos, has pulled its ads off Twitter after Tesla CEO Elon Musk acquired the social media site.
In an interview with Reuters, Dirk Van de Put, CEO of Mondelez International, said the significant rise in hate speech on the platform following the takeover has led the company to make the decision.
“What we’ve seen recently since the change on Twitter has been announced, is the amount of hate speech increase significantly,” Van de Put said. “We felt there is a risk our advertising would appear next to the wrong messages.”
This makes Oreo only one of many brands pulling its advertising from Twitter following Musk’s takeover. Automakers, General Mills and United Airlines Holdings also halted advertising on the site for the same reason.
There is also mounting fear that Musk’s layoffs and his plans to turn the former social media giant into a “free speech" platform where moderation won’t be at sufficiently high levels will create an online hellscape.