OREO PUFFS is making mornings sweeter with a new TV and digital campaign, “Waking Up is Better with OREO,” designed to celebrate the excitement of breakfast.
The campaign, developed by creative agency Fast Horse, follows the early buzz surrounding the launch of OREO PUFFS cereal, highlighting how the promise of a delicious start makes getting out of bed easier.
The “Awaken the Senses” creative, now rolling out, showcases a family’s playful rush to the breakfast table, eager to enjoy the rich chocolate and crème flavors of OREO PUFFS cereal.
In a statement exclusive to DesignRush, Scott Broberg, chief integration officer at Fast Horse, said the campaign captures the excitement of breakfast in a fun and playful way.
“Waking up is better with OREO® is a unifying idea that lends itself to some playful creative territory.
The spots showcase families going to great lengths to get to breakfast faster to enjoy the deliciousness of the new OREO PUFFSTM cereal. It’s our first shoot that involved installing a twisty playground slide on set, but I’m hoping it won’t be the last.”
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Since mid-January, OREO PUFFS cereal ads have appeared on Meta, TikTok, select broadcast and cable TV, and connected TV, reaching breakfast lovers across multiple platforms.
OREO continues to expand beyond cookies, using its iconic branding to bring its signature chocolate and crème flavors to new products.
By staying true to its brand identity while exploring new categories, OREO keeps finding fresh ways to excite fans to build loyalty and attract new consumers.
The Hype Is Here
Recently, news broke that OREO O’s would be discontinued, leaving some fans disappointed.
Now, OREO PUFFS is stepping in as the brand’s latest cereal, sparking plenty of conversation online.
Social media is filled with unboxing videos and first-bite reactions, with curious cereal lovers sharing their thoughts.
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From TikTok to Instagram, the response has been a mix of nostalgia and excitement as people try out the newest addition to the OREO lineup.
This buzz highlights the power of nostalgia marketing, tapping into both emotional connections with past favorites and the excitement of discovering a fresh twist on a classic.
Additionally, OREO PUFFS is hitting shelves at the perfect time, as more people crave fun, nostalgic cereals with bold flavors.
@maxabateeats Oreo Puffs Cereal Review 🥣 #foodreview#oreo#cereal#oreopuffs#cookie♬ original sound - Max Abate🔥 🥘
With digital marketing playing a bigger role than ever, the brand’s multi-platform approach helps it connect with fans wherever they are, fostering authentic engagement.
By tapping into social media and streaming, OREO PUFFS is also making sure both longtime OREO lovers and a new generation of cereal fans wake up excited for breakfast.
Previously, OREO collaborated with Grammy award-winning artist Post Malone to release its "Limited Edition Post Malone Oreo cookies."
