Paris Hilton and her brand company 11:11 Media have launched "That's Hotline," a phone line that lets fans call in to receive advice, empowerment, and motivation from the iconic influencer.
The multi-talented star appeared on vibrant pink billboards strategically placed all over LA earlier this week to promote her latest single "Chasin'," featuring pop artist Meghan Trainor.
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Humorously, the out-of-home (OOH) ads instruct people to dial 855-THTS-HOT if they've been ghosted or gaslit instead of texting their ex.
"Meghan and I have so much fun when we’re together and I wanted the campaign for Chasin' to capture that feeling," Hilton said in a statement.
She continued, saying the campaign is her way of bringing that fun to her fans "while tapping into the throwback nostalgia that we all love."
11:11 Media CCO and Brand Officer Rachel Webber described the billboard's design inspiration in a statement to The Drum, taking cues from the loud and campy billboards put up by personal injury lawyers all over the U.S.
Fans may recognize that the campaign is a clever callback to Hilton's Taco Bell campaign from last year, which also featured a "hot" line to promote spicy menu items.
Launching on July 26, "Chasin'" will be the first single off Hilton's second full-length album Infinite Icon, which comes out on September 6.
Currently, the album has one single out called "I'm Free," featuring Japanese singer and actress Rina Sawayama.
The Era of Paris
Hilton's star power continues to shine bright after two decades in show business, building a massive empire as a CEO, musician, actress, and more.
In 2021, Hilton together with Bruce Gersh founded 11:11 Media — a multi-billion-dollar entertainment company that handles initiatives in media, retail, digital, and philanthropy.
Both the billboards and the upcoming album's cover art depict Hilton holding a bedazzled pink Motorola Razr, referencing the socialite's partnership with the brand that began in the 2000s.
Earlier this month, Hilton appeared at the phone's relaunch event, leveraging her relationship with the brand and status as a Y2K icon.
@parishilton Such an iconic night celebrating the launch of the new @Motorola US razr family ✨ #FlipTheScript#razr♬ original sound - Ruthie21😘 - ꧁ Ruthie ꧂
Hilton also continues to appear in multiple commercials and campaigns each year.
In May, she and Alix Earle starred in a campaign for Joe & the Juice.
A month before that, Hilton and her agency teamed up with Tan-Luxe HQ for a campaign that humorously tried to replicate her iconic phrase, "that's hot."
