PerfectDraft Partners with Stella Artois & David Beckham for 'Pub Quality Beer at Home'

Beer device company PerfectDraft is partnering up with AB InBev brand Stella Artois and global football superstar David Beckham in a new campaign celebrating the draught (or draft) beer experience at home. 

Made together with production company Anonymous Content, "Pub Quality Beer At Home" is marked by a spot starring Beckham showing just how the pub experience can be recreated with PerfectDraft.

According to PerfectDraft's press release, a 2024 Ipsos Research survey states that 30% of Brits think having draught beer machines is essential to home entertainment and drinking. 

However, only 33% have heard of home draught machines, while only 16% know about PerfectDraft.

The PerfectDraft team do the Perfect Serve with the Stella Artois guide!
Download our app and try your perfect serve! 🍺 pic.twitter.com/i1Psa8tHBK

— PerfectDraft UK (@PerfectDraft_uk) July 5, 2024

With the number of machines in U.K. households growing by the day, PerfectDraft and Stella Artois seized the opportunity to tout its countertop beer machine and encourage beer enthusiasts to enjoy a glass or two at home. 

By teaming up with Beckham, the company's strategy brings forth not only brand awareness but the idea that people can turn their homes into virtual pubs, all while having a delicious glass of draught beer with PerfectDraft.

A Pub from Home

The 30-second spot kickstarts with Beckham asking his friend if he fancies a beer. 

He then fills a glass with Stella Artois using his PerfectDraft Pro, which magically transforms his living room surroundings.

Walls turn into pub cubicles, a kitchen island turns into a bar, and a dinner table turns into a pool table — all as Beckham pours his friend a drink. 

After swiping off the foam from the glass, things return to normal. 

On the other end of the kitchen island, the football star's other friend asks him if he could also pour him a glass of beer. 

The spot ends with a hero shot of the PerfectDraft machine and the brand's logo.

Previously, Stella Artois rebranded with the help of the superstar in a campaign titled "A Taste Worth More."