Pinterest Lets You Find Your Vibe with Upgraded Visual Search Tools

Pinterest wants you to find your vibe, even when you don’t know what to call it.

The platform's latest campaign puts its upgraded visual search tools at the center of a new brand story — one about discovering and expressing your true self.

Shot in São Paulo and created entirely in-house by Pinterest’s "House of Creative," two visually rich spots follow people navigating their personal style through the platform.

Instead of typing vague search terms, they use images to find looks that fit their mood.

“We’ve all had those moments where we know the vibe we’re after, but not the words to describe it,” shared Xanthe Wells, Pinterest VP of global creative.

“That’s where Pinterest’s visual search comes in.

It lets people zero in on the pieces they love, learn even more about them and build something personal from there. That’s what makes Pinterest feel so different from everything else out there.”

The campaign was directed by Alaska, the directorial duo from "Iconoclast," with edits by Church Editorial and VFX work from Parliament.

Alaska also directed Pinterest's "It's Possible" commercial for the platform's "Find Your Aesthetic" campaign.

Music plays a big part in this campaign, too, with a mix of emerging artists, well-known names, and nostalgic deep cuts helping to set each scene’s tone.

Overall, Pinterest’s brand marketing strategy wants you to know its tools can help you stand out at a time when many platforms push sameness through AI algorithms.

This aligns with how creative agencies are responding to user fatigue: by designing brand experiences that feel both personal and exploratory.

The Fun in Finding Your Aesthetic

The two hero spots aim to show how you can discover your personal aesthetic using Pinterest's innovative tools. 

In "Look," a young woman at a college notices everyone around her wearing the same monotonous outfit: black shirt, jeans, and white sneakers.

She heads to Pinterest to seek inspiration, using the "search image" tool to find looks that fit under "collegiate prep," "mustard,""plaid," and "punk."

Inspired, she transports back to campus, now wearing bold and stand-out pieces among a sea of people playing it safe. 

Meanwhile, "Beauty" shows how Pinterest can be used beyond finding outfit inspirations.

After realizing everyone is doing makeup the exact same way, a woman heads to the platform to search "fun makeup."

She is welcomed by various results, showing her different ways of doing her eyeshadows, lashes, lip tint, and more. 

The spot ends with the woman walking out of the ladies' restroom confidently, as the other turn their heads to admire her makeup. 

Notably, the ad also highlights Pinterest’s inclusive skin tone ranges filter, showing how search results reflect users more accurately.

It’s a subtle but important touch that reinforces the platform’s focus on individuality and accessibility.

Simple, sleek, and playful, the latest campaign from Pinterest teaches you how to "blend out" using its inclusive and user-friendly platform.

In other news, Mischief and e.l.f. teamed up with artist Rebecca Black to tout the "Halo Glow Liquid Filter."