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PNC Bank just launched two hilarious new spots that show the right money moves aren't as risky as one would think.
Made together with creative agency Arnold Worldwide, the absurd yet funny ads highlight the simpler, more straightforward approach customers can make to managing their finances.
As the cost of living continues to rise, financial goals may seem hard to achieve for many. However, the answer to achieving these goals doesn't always have to be a daring decision.
Instead of becoming a stocks-obsessed "finance bro," or attempting to build a time machine, customers can instead let PNC Bank help them make better investment and savings choices.
Arnold Executive Creative Director James Bray expounds more on this sentiment and the idea behind the campaign.
“We’re not here to shame audiences for experiencing financial FOMO. Or the questionable money moves that ensue. We’re here to extend a light-hearted hand to show them there’s a far less risky way to manage their money. A far more boring way,” Bray explained.
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The latest efforts from the 160-year-old bank come as part of its ongoing "Brilliantly Boring since 1865" platform launched earlier this year.
Through this campaign, it hopes to turn down the idea that banking should be anything more than "boring," as boring decisions are often the smarter money moves that take you to exciting new places.
PNC Bank CMO Jenn Garbach expressed excitement over bringing this next chapter of their "Brilliantly Boring" brand storytelling to life through the two new spots, as they showcase its "core boring banking philosophy while allowing the fun and personality of [the] brand to shine through."
True enough, PNC gives bank marketing a refreshing new spin with its unique brand messaging, setting itself apart from competitors by leaning into boring banking to experience the exciting things in life.
Boring Is Better
The first spot titled "Finance Bro" starts at a family dinner, with the mom closely monitoring stocks on the dining table.
"The gains are pumping," she says proudly, as her daughter and husband look at her with concern.
"Dad, is mommy a 'finance bro?'" the young kid asks, as the dad replies how mom switched careers to make money for the kid's future weddings.
Ecstatic, the mom asks her daughter if she would want a gazebo at her wedding. Her son then asks her what a gazebo is, to which she shadily responds: "Something that your mother always wanted but never got."
The scene cuts to PNC bank, where staff recommends the mom different investment options, closing the spot.
In "Sir Ronald," a man walks into his friend Larry building a time machine in his garage to go back in time and buy a winning lottery ticket for his vacation.
The man then asks Larry if he can come with him, before the medieval knight Sir Ronald butts into the conversation to ask how he's getting home.
"Sitting on my lap like last time, Ronald," Larry funnily responds.
Like the first spot, the scene cuts to the bank, and Larry gets saving options from a PNC teller.
"The right money moves aren't as far-fetched as you think," the narrator says as the commercial ends.
Previously, NerdWallet and Deutsch LA launched a campaign inviting viewers to "fact check their finances."
Editing by Katherine 'Makkie' Maclang
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