International multi-award-winning mobile app growth consulting agency REPLUG has published its 2025 guide on mastering OEM advertising — offering free strategic insights to scale growth through unique mobile touchpoints.
User acquisition has become increasingly costly and difficult to scale as traditional platforms like Google and Meta are often saturated.
Enter Original Equipment Manufacturer (OEM) advertising — a unique journey that sticks with the user from the moment they set up their mobile devices to regular interactions.
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REPLUG’s guide on “Mastering OEM Advertising for App Promotion” delves into the mechanics of OEM advertising through real-world success stories and case studies, highlighting best practices for targeting and ad placements that brands can apply to their own campaigns.
It also provides tips for campaign optimization during the holiday season and beyond.
According to the agency, OEM advertising offers a powerful alternative to traditional channels, allowing brands to reach untapped audiences with extensive reach, precise targeting, and high-quality traffic.
“At REPLUG, we leverage our independent position and deep media buying expertise to craft tailored strategies that maximize our partners' success.
By focusing on the right mix of OEM placements, rather than favoring a single solution, we ensure results that align with our clients' unique goals and KPIs.”
Unlike conventional platforms, OEM advertising allows users to connect directly to brands and provides benefits such as:
- Access to high-intent users at key moments, like during device setup.
- Fraud-free traffic and genuine interactions thanks to the OEM's controlled environment.
- Cost-efficient models as users only pay for real installs or specific, predetermined actions.
It works by placing brands at crucial touchpoints throughout a customer’s journey, such as during dynamic preloads, via push notifications and lock screen ads, and within alternative app stores like the Samsung Galaxy Store.
In this OEM marketing ebook, REPLUG delves into strategies beyond dynamic preload placements, showcasing a tailored approach for each app to achieve optimal advertising results and drive high-intent user acquisition.
To learn how OEM ad strategies can help you outperform traditional channels and access new, high-quality users, download REPLUG’s “Mastering OEM Advertising for App Promotion” ebook here.
