Richmond's Sausages Save the Day In Feel-Good Spot

UK-based sausage brand Richmond just launched a new ad showing how its products can turn anyone's bad day around.

Made together with creative agency Saatchi & Saatchi, the 30-second "Good Times" kicks off with a father and his daughter entering the football pitch amid heavy rains.

Upon arriving, they find out that the game has been canceled due to inclement weather conditions. 

 

 

 

 

 

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The dad and his kid immediately get on the car and make their way home.

While the daughter goes for a quick bath, the father hurries to the refrigerator to cook a pack of Richmond sausages in the oven.

Having free time on their hands, the duo then indulges in hot baths, turns on the music and dances around, sharing a sweet father-daughter bonding moment.

The dad then makes triple-sausage sandwiches, as he and his daughter sit back on the couch, closing the spot their "good times." 

Good for Any Time of the Day

The new commercial, which runs across TV and will be supported by social and OOH efforts, celebrates the 130-year-old Pilgrims Food Masters brand and its role among households in the UK.

Pilgrim's Food Masters UK Marketing and Innovation Director Chris Doe shared that the aim of the campaign is to evolve the brand's positioning and expand its role as a mealtime option.