Key Takeaways:
- Salesforce recently finalized the Convergence.ai acquisition to enhance its Agentforce AI platform, positioning the technology at the core of its future growth.
- It has led the global CRM market for 12 years, controlling about 21% market share, far ahead of competitors.
- The company’s brand value is estimated at $17.1 billion, ranking it 46th worldwide in Interbrand’s 2024 “Best Global Brands” list.
Workflows are getting smarter, and Salesforce just raised the bar.
The CRM platform completed its acquisition of Convergence.ai on Wednesday.
The AI agent developer has announced it will officially sunset its service on July 15.
Customers have been formally notified via email that access to the platform will end as the team is integrated into Salesforce.
Major milestone announcement! Convergence has signed a definitive agreement to be acquired by @salesforce.
— Convergence (@convergence_ai_) May 15, 2025
Since our founding, Convergence's mission has been to push the boundaries of AI agents, creating systems that can handle complex, dynamic digital tasks with human-like…
The acquisition is a move aimed at expanding Salesforce's automation features with tech capable of handling more complex business processes.
It brings in software agents designed to work through inconsistent interfaces, manage pop-ups, and respond to unexpected system behavior.
These tools are being built directly into Agentforce, Salesforce’s suite for managing business workflows.
What makes this acquisition especially relevant is its focus on reducing friction inside large organizations.
"We’re looking toward a future where Agentforce can empower our customers with AI agents that don’t just follow instructions, but truly perceive, reason, and adapt to the complexities of modern digital workflows,” Adam Evans, EVP & GM of Salesforce AI Platform, said in a news release.
The average marketing campaign takes 7.4 weeks to launch.
— Salesforce (@salesforce) June 11, 2025
Agentforce lets you launch in days with AI agents that generate briefs, build audiences, and create journeys—taking autonomous action with your data, metadata, and workflows.
Watch how at #CNX25: https://t.co/B8eBFcWbr1pic.twitter.com/yYWXDQAr4Y
The company is also setting up a new AI lab in London, centered around the Convergence team, to support continued development in this area.
The lab’s work is expected to focus on:
- Turning enterprise AI concepts into tools that deliver measurable outcomes
- Ensuring compatibility with older systems and varied data sources
- Meeting the needs of global clients through secure, compliant design
Salesforce is building automation that works in real business conditions, not just in ideal environments.
This mirrors a growing priority across industries to streamline work with AI while preserving the craft, creativity, and strategic intent behind every output.
Adding Depth Through Smart Acquisitions
Recent purchases suggest a consistent strategy.
Salesforce is assembling the data infrastructure needed to make automation faster, more accurate, and more accountable.
- Informatica (May 2025, $8B)
Brings advanced tools for managing and understanding enterprise data. This includes metadata, governance, and quality checks that help companies know whether they're reliable enough to use in high-stakes processes. - Zoomin (Nov 2024, $344M)
Focuses on unstructured data, like PDFs, manuals, or support articles. This capability helps Agentforce use knowledge for smarter customer support and better guidance for employees.
Excited that Salesforce is acquiring @Informatica for ~$8B—uniting the #1 AI CRM with the #1 AI MDM & ETL to power Agentforce, Data Cloud, Tableau, MuleSoft & Customer 360. Together, CLAIRE and Einstein forge the ultimate AI-data platform: trusted, explainable & built to scale.… pic.twitter.com/WGO9oNDxIl
— Marc Benioff (@Benioff) May 27, 2025
Both deals connect back to Salesforce’s larger goal: to help businesses manage work and data more clearly across departments.
These additions build on earlier acquisitions like Tableau, Slack, and MuleSoft, each one adding to the suite without losing focus.
This has allowed Salesforce to serve as both a unified platform and a system of recognized tools, each aligned to specific business needs.
And its effectiveness is reflected in the company's financial performance. Revenue rose from $176 million in 2005 to $37.9 billion in 2025.
Salesforce’s net income rose from $4.14 billion in fiscal 2023 to $6.20 billion in fiscal 2025, reflecting stronger profitability over two years.
It ranked 46th in Interbrand’s 2024 Best Global Brands, with an estimated brand value of $17.1 billion.
The cloud-based platform has also led the global CRM market for 12 consecutive years, maintaining 20.7% market share in 2025.
This puts it ahead of competitors like Microsoft, Oracle, and SAP combined (about 17.7%).
Its sustained leadership reflects strong product integration, recurring revenue, and high customer retention across industries.
These are the results of consistent brand positioning focused on practical problem-solving for large organizations.
Salesforce has shown it can keep growing without losing sight of how people actually use its products, cementing its position as an AI frontrunner in its market.
Our Take: How Should Business Leaders Think About This?
What stands out to me is how grounded and calculated these moves are.
Salesforce isn’t just chasing trends. It’s focused on what matters to customers: speed, clarity, and tools that actually reduce everyday headaches.
These acquisitions are about solving the harder problems that slow people down at work.
This is really what AI was meant to be.
— Salesforce (@salesforce) May 30, 2025
Our Chair and CEO @Benioff joins @JimCramer on @MadMoneyOnCNBC to discuss our Q1 $CRM earnings results, our recent @Informatica acquisition, and the future of Agentforce: https://t.co/pzgSwFbtYApic.twitter.com/IvH1D6elAn
If you lead a product, marketing, or IT team, there’s a lesson here. Growth doesn’t come from novelty.
It comes from removing barriers and building trust and loyalty, one decision at a time. Salesforce’s approach offers a clear model to follow:
- Build for friction, not just function: Prioritize solving real workflow pain points rather than adding flashy features that don’t scale across environments.
- Earn usage through clarity: Design AI tools that are easy to understand, explain, and adopt, especially in cross-functional enterprise settings.
- Let performance lead your positioning: Anchor your brand in reliable outcomes, not hype. Proven results build long-term credibility and retention.
These principles aren’t just good strategy; they’re what separates scalable AI products from short-lived experiments.
Meanwhile, Anthopic recently collaborated with American producer Rick Rubin to launch a book that simplifies AI coding for everyone.
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