Squarespace Empowers Brands with Website Builder Blueprint AI

Squarespace unveiled its AI-enhanced website builder during its latest Refresh 2024 announcement.

Blueprint AI is part of the company's Design Intelligence initiative that allows businesses to elevate user experience, align with the brand’s unique positioning, and provide a competitive edge.

What sets this generative AI tool apart from others is that it aims to amplify human creativity and not replace it, Squarespace Founder and CEO Anthony Casalena said in a press release.

Generative AI as a Creative Partner

Serving as a creative partner during every step of the web-building process, Blueprint AI can tailor content specific to one's brand identity.

Its key features include:

• AI-generated imagery: Pre-populating websites with images that align with a business’s brand identity
• AI-generated text: Pre-populating websites with web copy and product descriptions that align with a business’ brand voice
• AI-powered curation engine: Leveraging 20 years of design expertise to guide a blend of AI integrations in tailoring a user’s profile
• Brand personality options: Aiding in brand identity building through a suite of personality options that uses Blueprint AI and Squarespace’s larger suite of web design tools
• Tailored design recommendations: Providing custom recommendations based on a business’s brand profile and goals during each step of the web development process

 

 

 

 

 

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With Blueprint AI, Squarespace hopes to help business owners and brand executives stay at the forefront of creativity, making high-quality, personalized web design accessible to non-experts.

Casalena shows excitement over the possibilities that Blueprint AI creates: 

Earlier this year, Squarespace made waves by having Martin Scorsese star and direct its Super Bowl commercial.

Editing by Katherine 'Makkie' Maclang