Key Takeaways
- AI-powered tools like Blueprint AI streamline website creation, reducing design costs and accelerating brand development.
- Investing in AI-driven web design enhances brand identity while maintaining creative control and customization.
Squarespace has just launched “Human Powered,” a new creative campaign highlighting its first AI-powered website builder, Blueprint AI.
Announced during Squarespace Refresh, Blueprint AI is designed to help users create bespoke websites with curated design and content recommendations that reflect their brand identity.
Leveraging over 20 years of design expertise, Blueprint AI serves as a creative partner, simplifying the web design process for entrepreneurs and businesses.
The AI-driven tool offers features that provide a seamless starting point for users looking to establish a unique online presence, including:
- Brand personality customization
- Font pairing options
- Curated color palettes.
In a statement exclusive to DesignRush, Nate Skinner, senior director of brand and creative strategy at Squarespace, highlighted the role human design plays in website building.
"From day one, design has been a core part of our DNA and Blueprint AI was built with that same ethos: great design tools built by designers at Squarespace. While AI gives anyone the ability to move fast, standing out and building something that looks great requires a knowledge of design and aesthetics.
The tool is only as good as the craftsperson who uses it — and with Blueprint AI, we’ve built an experience that gives you the speed of AI paired with the curation and design sensibility that has been part of Squarespace from the beginning."
Produced by Squarespace’s award-winning in-house creative team, the campaign brings a designer’s sketchbook to life.
The campaign aims to visually illustrate how AI can work alongside designers and entrepreneurs, rather than replace them, in the website creation process.
It will run globally until June across paid social, Instream & Outstream, and connected TV advertising.
As AI-driven tools continue to reshape digital design, Squarespace’s latest innovation underscores the growing demand for intelligent, user-friendly website-building solutions.
Ultimately, businesses in 2025 must decide between AI-powered simplicity and hands-on customization when choosing the right website platform.
A Pro-Human AI Tool
Squarespace introduces Blueprint AI in a 30-second commercial, following a designer as she sketches her ideas in a notebook.
With each tap of her pen on the table, the designs evolve, transforming her concepts into dynamic 3D visuals.
The narrator guides viewers through her creative thought process as she flips through the sketchbook.
In a seamless transition, she opens the notebook like a laptop, revealing a series of fully realized website designs on each page.
The spot ends with the message: "Introducing Blueprint AI, built by designers to put even more creative possibilities in your hands."
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AI-driven design tools are becoming essential for businesses looking to streamline website creation without sacrificing quality.
Squarespace is positioning itself as a leader in this shift, catering to entrepreneurs who want both efficiency and creative control.
The website builder and hosting platform made use of the Super Bowl hype in previous years to showcase its bold and innovative marketing campaigns.
Previously, they made their big comeback for the 11th Super Bowl with a 30-second ad starring Irish actor Barry Keoghan.
